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Good Stuff.

Park Resorts

Great holidays to remember

View our case study on Park Resorts

The brief

Create an engaging online summer campaign to raise awareness of Park Resorts UK-wide and to stimulate bookings.

Ingredients

We created the campaign concept for Park Resorts’ summer campaign

What we did

Our chosen tagline was ‘Big Summer, Tiny Prices’ which we combined with the image of a hand framing a photograph of the perfect summer moment. We reinforced the campaign with a Facebook-hosted competition which enabled holidaymakers to submit ‘photo stories’ of their favourite summer memories at Park Resorts to win a prize. This generated huge social media activity, raising the brand’s profile and establishing a successful formula for future campaigns.

Tagline Creation
Our microsite website design was mobile friendly
Campaign involved creating social media strategy for a competition
Our colourful online advertising design stood out

“The campaign creative looked amazing and was well received. The Rawww team were quick to respond in such a short turnaround time.”

Park Resorts – Online Marketing Manager

Related casestudy

NCP campaigns

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