Showcasing an award-winning hotel in the heart of Devon 




 increase in website traffic


increase in rooms booked


increase in purchases

Creating a new website for Bovey Castle to reflect their luxury hotel experience and inspire guests to book, helping them stand out in a competitive market.

Keyword strategy
Content strategy
Website design
Front end development
Interactive map development
Tone of voice
SEO optimisation

bovey castle

bovey castle

The challenge

As an award-winning hotel, Bovey Castle has built a fantastic reputation for itself, under the Eden Hotel Collection and as part of The Rigby Group, founded by IT entrepreneur Sir Peter Rigby. They needed a new immersive website that reflected this, humanised their brand and inspired users to book a stay, all in keeping with UX best practice and the latest design trends. 

Video produced by Prestige Film

A website that sets the scene

It was essential for the new website to capture the luxurious essence and aesthetic of the hotel, in a style that was modern and considered the user journey from end-to-end. From using a framework that was built around speed and performance, creating a flexible CMS that was more efficient for the team when editing, to optimising their SEO strategy to maximise searches and website traffic. 

The website now visually and strategically sets the award-winning hotel apart from its competitors. 

bovey castle

bovey castle

Fall in love with Bovey Castle

In order to humanise the brand, we showcased real stories and people throughout the website. This included a team section, a dedicated page on their award-winning chef, and a guestbook that provides guests with the chance to leave a review on their hotel experience. These pages add an extra dimension to the website, bringing stories to the forefront and breathing life into the Bovey Castle website experience, in order to attract more users and guests.

bovey castle

bovey castle

Defining the Devonshire experience

As part of the website build, we integrated an interactive map for users to see exactly what was available to them, and where these activities were located. This included everything, from their 18-hole championship golf course, tennis courts, through to activities that take place around the hotel.  

The latest video content was also used in the new website design to capture the vast Devonshire countryside, the natural beauty of the hotel, and the overall Bovey Castle experience that can be enjoyed by families, friends, couples and even dogs.

bovey castle

bovey castle

“Stunning website, video and photography really setting the scene. A user friendly layout with all the information needed accessible in a few clicks.”

– Industry partner