Inspiring everlasting experiences with a content-led website

Content-led website design


increase in new users

4 Million

page views per year


annual website conversions

The tale of how Coombe Abbey offered customers a complete brand experience, bringing together the beautiful hotel and grounds into one online destination.

Discovery audit
Brand development
Brand guidelines
Tone of voice
Website strategy 
Content strategy 
Bookings integration 
Event online shop
Bespoke Inspire Me tool
Hotel photography
Website WordPress development & design
Content marketing

Content-led website design

Content-led website design

The challenge 

Coombe Abbey, a historic four-star hotel, wanted to reposition the brand as a ‘destination’ for everyone, promoting the wide variety of things to do. From medieval events, to the 500-acre country park, and the new Go Ape tree tops adventure, the website needed to encompass all the activities and experiences available for visitors and guests to enjoy.

Content-led website design

Inspiring the perfect stay

To satisfy user intent, the new content-led website had to be easy to navigate and provide a more modern and holistic approach in presenting everything there is to do at Coombe Abbey, putting the venue on the map nationally as a standout destination. 

To ensure visitors to the website were able to quickly find relevant information, we created a bespoke Inspire Me tool, to allow users to tailor their perfect visit to their own interests. Whether they’re looking for a romantic weekend away for two or a unique family experience.

Boosting direct bookings 

To encourage more direct bookings, we integrated multiple online booking systems, making the booking experience seamless and consistent. The Coombe Abbey shop was also updated, offering customers the chance to purchase merchandise, gift vouchers, event tickets and the on-site florist products in one centralised place without having to leave the website.

Content-led website design

Content-led website design

Content-led website design

Content-led web design

The family hotel in Warwickshire

To attract more families to the hotel, Coombe Abbey developed new family-orientated packages. We provided branding support for the new sub-brand ‘Coombe Families’ and created a ‘Coombe Family Magic’ style guide, informing how to consistently use the new sub-brand digital assets on the website and social media. 

We also conducted a photoshoot for the hospitality brand, to capture the hotel and park in its best light. This provided their marketing team with a bank of images that they have been able to use across a variety of platforms.


Content-led website design

“Rawww have helped showcase Coombe Abbey Hotel as a destination with our new website design. The team were always friendly and provided well-researched industry insight from which we could make informed decisions. ”

– Managing Director, Coombe Abbey