increase in traffic in the first 2 months
click through rate
increase in organic clicks and impressions
Although Mercure is a well established hotel brand, Mercure Newport was a completely new hotel to the area, and brand awareness was needed in the form of a new website to help drive more tourism interest to Newport and its history, especially those visiting Cardiff.
As a brand new hotel located at the gateway between England and Wales, Mercure Newport is perfectly situated for those looking to explore the Welsh city and surrounding areas. We created a distinctive, mobile-friendly website that differentiated the hotel as a standalone desired destination, but still encompassed the Mercure group brand to ensure consistency. Highlighting the hotel’s ideal location, Newport’s distinctive history, which served as inspiration for the décor, and the Mercure group’s solid reputation as a well-liked hotel brand that guests can trust.
From dine and stay packages, festive food offerings and functional meeting spaces, the industrial Newport hotel has something for every type of guest to enjoy, which their contemporary website reflects using quality images that capture the hotel in all its glory, integrated with an easy to use booking system.
With the user journey in mind, it was key that the website felt welcoming and easy to use to suit the hotel’s wide target audience – from families to corporate guests and older couples, the website caters to all. The new site captures the hotel’s key USPs, particularly the NP20 restaurant, which is open not only to hotel guests, but to the general public for bookings too.
– Director of Sales, Mercure Newport
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