increase in impressions
increase in URL clicks
average sessions per month
In order to match the premium experience that guests feel while entering the beautifully British manor hotel, the overall brand style and website needed to mirror it to tie everything together. To reach its full potential, the Oatlands Park Hotel website needed to address its user experience challenges so that guests could navigate the site effectively and increase conversions.
Having audited the brand, it was clear from both the internal team at Oatlands, and the data driven insight we gathered that the website was the key component in letting the brand down. The content was difficult to locate, making it less user-friendly, resulting in reduced conversion rates for rooms, events, weddings, and table reservations.
We redesigned the architecture and aesthetic of the website, with the goal of providing a seamless user experience. The relaunch ensured that it was a true reflection of the Oatlands experience, which is a hybrid of history and luxury, and told the iconic story of Henry VIII.
The website needed to convey the hotel’s true British country charm, located in a convenient location, to encourage customers to book not just a modern countryside escape, but an experience for weddings, celebrations and corporate events. The revived website emphasises that Oatlands isn’t your average hotel, ensuring those who are booking a stay appreciate how special this hotel truly is.
The redesign of other marketing materials for Oatlands became necessary as a result of the website revisions and updated house style being rolled out, in order to bring the brand together as one. This included advert publications and event branding to ensure the message and brand were consistent throughout the journey to the website from other avenues, leaving a lasting impression.
With a unique and consistent style that can be applied to all marketing materials, Oatlands now stands out from the competitive landscape, locally and nationally. The new branding effectively captures the brand’s charming personality, their dedication to customers and their sophisticated character.
– Marketing Manager, Oatlands Park Hotel
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