increase in impressions
increase in URL clicks
average sessions per month
Oatlands Park Hotel, a historic 4-star hotel, sought to modernise its digital presence with a refined website that reflected its rich heritage while offering a seamless user experience. Our original brief was to create a platform that encapsulated the hotel’s elegance, history, and premium services.
More recently, with their internal marketing lead on maternity leave, the hotel needed additional support to ensure its digital marketing efforts remained consistent and impactful. As an extension of their marketing team, we took on a broader role, managing multiple digital channels to maintain and enhance their brand presence.
Having audited the brand, it was clear from both the internal team at Oatlands, and the data driven insight we gathered that the website was the key component in letting the brand down. The content was difficult to locate, making it less user-friendly, resulting in reduced conversion rates for rooms, events, weddings, and table reservations.
We redesigned the architecture and aesthetic of the website, with the goal of providing a seamless user experience. The relaunch ensured that it was a true reflection of the Oatlands experience, which is a hybrid of history and luxury, and told the iconic story of Henry VIII.
The redesign of other marketing materials for Oatlands became necessary as a result of the website revisions and updated house style being rolled out, in order to bring the brand together as one. This included advert publications and event branding to ensure the message and brand were consistent throughout the journey to the website from other avenues, leaving a lasting impression.
With a unique and consistent style that can be applied to all marketing materials, Oatlands now stands out from the competitive landscape, locally and nationally. The new branding effectively captures the brand’s charming personality, their dedication to customers and their sophisticated character.
When the hotel went through a transitional period, we provided vital cover on an ongoing basis to ensure their digital marketing communications were regular, consistent and well managed. We implemented an integrated approach across multiple channels, ensuring a consistent and engaging digital presence. This included email marketing where we manage monthly newsletters to engage their audience and drive bookings, and a content strategy which helps produce and update monthly blogs to align with seasonal trends and audience interests.
As part of our support, we have implemented a range of website updates, implementing seasonal landing pages and updates to keep the website fresh and relevant. As well as this, we have been continuously refining the website’s content and structure for improved search performance.
By supporting the hotel’s marketing team during this transitional period, we ensured a seamless continuation of their digital strategy. With a beautifully designed website at its core, supported by ongoing digital marketing efforts, the hotel continues to enhance its online visibility, drive engagement, and improve conversions.
- Marketing Manager, Oatlands Park Hotel
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