increase in booking conversion
increase in search impressions
hotel websites nationwide
With six luxury hotels, the hospitality brand needed a cohesive digital experience that brought the collection together, whilst also ensuring each individual hotel had its own focus and identity.
It was important that the website redesigns took users on a journey, from all the hotels’ amenities and onsite activities, through to the stunning local surroundings. We shone a light on each hotel, capturing their charm and beauty, through photography and videography. The photography helps those visiting the website imagine themselves staying in the hotel and echoes the real life guest experience when walking through their front doors.
Whilst the images speak for themselves, Eden’s hotels are differentiated through their unique designs, paired with a consistent copy tone that reflects their radiant and attentive personality, with each hotel having its own tale to tell. Using a combination of immersive design and compelling copy, users are invited to book their next special stay and become part of the story. We also developed a new SEO strategy in order to increase organic traffic and searches.
The Eden Hotel Collection goes that extra mile for all their guests to ensure they enjoy an unforgettable stay. With a new structure and design for Eden’s group website, the key focus is to encourage users to click through to one of the Collection’s six hotels. An inspiration tool now allows users to filter through their available hotels, based on specific interests or needs such as spa experiences, family adventures or dog friendly.
– Sales and Marketing Director, Eden Hotel Collection
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