engagement rate
increase in sessions
increase in CTR
Having recently launched a new brand, vision and values, Tom White needed marketing support and resources to market the new launch to their audience and help meet their KPIs.
After auditing Tom White’s website and marketing, it became clear that the brand and digital strategy was underperforming and not providing the business with what they needed for sufficient ROI. We created a marketing strategy that prioritised the user experience from a domestic and commercial perspective, showcased their value-centric approach and their new ethical waste innovations.
We redeveloped the website alongside elevating the brand and message, which helped highlight the brand as a leader in the market and aligned with their future thinking business strategy. Paired with a simple and convenient booking system that allows customers to book a skip or Tom White’s unique Click and Clear service, quickly and easily for the ultimate customer experience.
With a key focus on digital, we looked at which channels would be best to action in line with the business objectives and ensured that the brand development was consistent across all relevant channels in terms of message and design. We’re currently in the process of rolling out the digital channels to help build traffic levels to the website, and improve conversions for a streamlined end-to-end experience for users and optimise the journey along the way.
– Managing Director, Tom White
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