Super money savings with a vehicle service digital campaign

Good Garage Scheme


million reach




website conversions

Showcasing The Good Garage Scheme’s mission to save customers money on their vehicle services, by connecting them to trusted, local garages, with a powerful marketing campaign.

Campaign messaging
Campaign strategy
Campaign creative concepts
Digital asset creation
Motion graphics
Keyword strategy
Paid advertising
Facebook advertising
Campaign optimisation
Insight & reporting

The challenge

The Good Garage Scheme were eager to raise brand awareness to both vehicle owners and garage owners, in order to help connect people to first-class garages, and recognise the financial challenges that customers may be facing during the cost of living crisis.

Instilling trust in the independent automotive industry 

This digital campaign had to distinguish from their current messaging, but also tie in with the overall brand in order to maintain consistency. The campaign messaging was based around giving customers peace of mind and avoiding unexpected costs, by choosing a Good Garage member to get their vehicle serviced.

Garage heroes to the rescue 

The key ‘money saving’ message was incorporated into the digital assets, reflecting a diverse range of Good Garage mechanics posed as the ‘Money Saving Garage Heroes’. The campaign showcased both the financial benefits of choosing a Good Garage and reassured potential customers that these garages were reliable and trustworthy, everything a vehicle owner is looking for in a garage.

Revving up social media 

Through social profile optimisation and regular weekly social posting, The Good Garage Scheme were able to clearly position their commitment and values, whilst promoting their overall mission by engaging with their current following regularly as well as informing them of their services and advice.