The Good Garage Scheme were eager to raise brand awareness to both vehicle owners and garage owners, in order to help connect people to first-class garages, and recognise the financial challenges that customers may be facing during the cost of living crisis.
This digital campaign had to distinguish from their current messaging, but also tie in with the overall brand in order to maintain consistency. The campaign messaging was based around giving customers peace of mind and avoiding unexpected costs, by choosing a Good Garage member to get their vehicle serviced.
The key ‘money saving’ message was incorporated into the digital assets, reflecting a diverse range of Good Garage mechanics posed as the ‘Money Saving Garage Heroes’. The campaign showcased both the financial benefits of choosing a Good Garage and reassured potential customers that these garages were reliable and trustworthy, everything a vehicle owner is looking for in a garage.
Through social profile optimisation and regular weekly social posting, The Good Garage Scheme were able to clearly position their commitment and values, whilst promoting their overall mission by engaging with their current following regularly as well as informing them of their services and advice.