million reach
clicks
website conversions
The Good Garage Scheme were eager to raise brand awareness to both vehicle owners and garage owners, in order to help connect people to first-class garages, and recognise the financial challenges that customers may be facing during the cost of living crisis.
This digital campaign had to distinguish from their current messaging, but also tie in with the overall brand in order to maintain consistency. The campaign messaging was based around giving customers peace of mind and avoiding unexpected costs, by choosing a Good Garage member to get their vehicle serviced.
The key ‘money saving’ message was incorporated into the digital assets, reflecting a diverse range of Good Garage mechanics posed as the ‘Money Saving Garage Heroes’. The campaign showcased both the financial benefits of choosing a Good Garage and reassured potential customers that these garages were reliable and trustworthy, everything a vehicle owner is looking for in a garage.
Through social profile optimisation and regular weekly social posting, The Good Garage Scheme were able to clearly position their commitment and values, whilst promoting their overall mission by engaging with their current following regularly as well as informing them of their services and advice.
To help transform their online presence and drive clicks, we gave the Good Garage Scheme a digital makeover with a completely redesigned website. Taking a data-led approach, we analysed user behaviour and site performance to inform the strategy and structure. We then designed the UX and UI, delivering a complete toolkit to their developers to bring the new vision to life, including a sitemap, wireframes, and polished designs.
The Good Garage Scheme’s advertising and marketing campaigns were driving strong traffic, but engagement and conversions weren’t keeping pace. The previous layouts weren’t optimised for SEO or AI search, and content was spread thin. The new UX design puts discovery front and centre, with streamlined navigation, a prominent garage search function, and clear calls-to-action that guide users towards booking. The result is a website that’s simple, structured, and purpose-driven, built to turn clicks into customers.
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