Passionate about inclusivity and diversity, LGMC wanted to visually bring to life their upcoming performance at Queer Carnival, whilst avoiding the stereotypical imagery associated with both pride and carnivals.
Both the carnival and LGMC are committed to highlighting the importance of diversity and inclusivity for their communities. We created a vibrant and contemporary campaign that celebrates global gay pride and captures the bold identities of both the carnival and LGMC.
Inspired by the flamboyance and energy of Rio carnival costumes, we incorporated these elements into the campaign, alongside rainbow feathers and colours to represent the diverse spirit of LGMC and the queer community.
Paired alongside our own initial creative ideas, we utilised AI image generation tools which allowed us to create a variety of visual ideas, from concept to visual language.
Using AI, we were able to archive a number of images, which we narrowed down to the chosen theme and then created ‘models’ for the campaign. These models captured the essence of LGMC’s vision and effectively communicated the message of global inclusivity and acceptance, whilst spreading the word about the chorus’ performance in the summer.
From website, advertising, a show programme, to social media assets, this colourful campaign has been integrated across various platforms to celebrate LGMC’s performance and drive ticket sales.
– Marketing Lead, London Gay Men’s Choir
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