Read our LGMC Queer Carnival Case Study | Rawww

LGMC

Celebrating gay culture for LGMC’s Queer Carnival campaign

 

 

Creative campaign

Creating a standout visual creative for the London Gay Men’s Chorus (LGMC) that celebrates gay culture, and showcases the chorus’ performance at the Alexandra Palace.

Campaign concept
Creative assets
Print
Campaign support
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Creative campaign

Creative campaign

The challenge

Passionate about inclusivity and diversity, LGMC wanted to visually bring to life their upcoming performance at Queer Carnival, whilst avoiding the stereotypical imagery associated with both pride and carnivals.

Celebrating gay culture 

Both the carnival and LGMC are committed to highlighting the importance of diversity and inclusivity for their communities. We created a vibrant and contemporary campaign that celebrates global gay pride and captures the bold identities of both the carnival and LGMC.  

Inspired by the flamboyance and energy of Rio carnival costumes, we incorporated these elements into the campaign, alongside rainbow feathers and colours to represent the diverse spirit of LGMC and the queer community.

Creative campaign

AI meets the Queer Carnival  

Paired alongside our own initial creative ideas, we utilised AI image generation tools which allowed us to create a variety of visual ideas, from concept to visual language.

Creative campaign

Using AI, we were able to archive a number of images, which we narrowed down to the chosen theme and then created ‘models’ for the campaign. These models captured the essence of LGMC’s vision and effectively communicated the message of global inclusivity and acceptance, whilst spreading the word about the chorus’ performance in the summer.

Creative campaign

Creative campaign

Creative campaign

Creative campaign

Creative campaign

A colourful campaign 

From website, advertising, a show programme, to social media assets, this colourful campaign has been integrated across various platforms to celebrate LGMC’s performance and drive ticket sales.

Creative campaign

Creative campaign

Creative campaign

Rawww have always been a dream to work with, from their timely turnarounds to their creativity. They really understand what we’re about and help us embrace all the best bits.

– Marketing Lead, London Gay Men’s Choir  

 

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