engagement rate
increase in users
conversion rate
Having received a lottery investment of more than £6 million, St Mary’s Guildhall was able to transform into a must see visitor attraction. With plans to reopen their doors, they needed a new website to attract people to the newly opened historical destination.
St Mary’s Guildhall needed a brand direction that was modern, respectful and appropriate for a wide range of people. To get across the idea that the iconic venue would be reinventing itself as an appealing attraction to all, we developed the existing brand guidelines and updated the internal signage in line with their marketing strategy, which emphasised the end-to-end experience.
To maximise the marketing potential of the new visitor-friendly location and its various commercial offerings, we built a new website that embraces the Guildhall’s medieval history. We introduced colourful patterns to the website design that reflect the renowned glass stained windows, giving the venue a family-friendly feel.
The new website considers the entire user journey, including an easy to navigate booking system where group visits, celebrations and an afternoon tea experience can be booked. Alongside increasing booking footfall, the website works to encourage visitors to view the educational resources available, including a virtual tour where you can digitally view the famous Medieval Tapestry on the website, paying homage to the building’s unique history.
– Marketing Manager, SMGH
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