To ensure the car hire buying experience is as easy and personable as possible through delivering full-service B2B and B2C marketing support with creative and strategic thinking.
Holiday Autos are the UK’s largest leisure car hire and transfer broker who pair holiday makers with the best car rental prices worldwide. With over 30,000 pickup locations in over 170 countries including UK, Spain, Portugal, France, Italy and the USA, Holiday Autos are leading the way in competitive car rental.
With the car rental market being highly competitive, Holiday Autos were looking to become prominent in the industry and differentiate their brand from their competitors in a way that would leverage their presence. This, paired with our long term and close working relationship with the Holiday Autos internal marketing team, we set out to successfully support them with our full-service marketing capabilities to launch the brand into the B2C and B2B markets.
To achieve brand awareness, we creatively brought their signature orange car, ‘Wheelz’ to life, placing it at the forefront of the branding. Through humanising the brand, this has not only increased the trust they hold with their target market on a global level, but it has also made the brand more approachable and personable in the way they communicate with their customers. By creating something unique and introducing the loveable orange car, this has served as the driving force behind the increase in car hire sales, elevating the simple car hire experience that Holiday Autos offer.
Holiday Autos required much more than humanising the brand. Our breadth of multi-channel and multi-lingual experience in brand and marketing enabled us to determine what would work best for their brand. After exploring all the marketing channels and avenues strategically, we were able to effectively communicate thier brand values across the market, delivering results creatively and quickly.
- Head of Marketing, Holiday Autos