With the car rental market being highly competitive, Holiday Autos were looking to stand out in the industry, and differentiate their brand from their competitors in a way that would leverage their presence in the B2C and B2B markets.
To achieve brand awareness, we brought Holiday Autos’ signature orange car, ‘Wheelz’, to life, placing it at the forefront of the branding. By humanising the brand, this not only increased the trust they hold with their target market on a global level, but it also made the company more approachable and personable in the way they communicate with their customers.
The unique introduction of their loveable orange car, served as the driving force behind the increase in car hire sales, elevating the simple car hire experience that their business offers.
Our breadth of multi-channel and multi-lingual experience in brand and marketing enabled us to determine what would work best for their business. After strategically exploring all the marketing channels and avenues, we were able to effectively communicate their brand values across the market, delivering results creatively and quickly.
– Head of Marketing, Holiday Autos
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