increase in website traffic
increase in organic traffic
increase in website sessions
As a provider of software solutions for the manufacturing and production industry, Gemba’s previous branding was tired and didn’t consistently represent their forward-thinking business strategy and expert friendly team behind the operation.
We wanted to bring the idea of ‘empowerment’ to the forefront of their brand message; Gemba ‘empower productivity’ in their clients, who in turn empower their workforce to achieve results. We introduced a vibrant new colour palette to better reflect the team’s friendly personalities.
Fluid nodes merge together from start to finish to define Gemba’s end-to-end service and represent a production line. We also sub-branded Gemba’s three core software products, each product now has a unique identity that is inline with the overarching brand look. The branding project also included defining their tone of voice.
Over the years, we’ve created a new website, launched a Remote Working campaign to navigate the pandemic, and developed internal branding for a seamless brand experience both off-site and on-site. This comprehensive marketing toolkit brings content to life, humanises the brand, and promotes Gemba’s unique company culture.
– Gemba Solutions
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