With a desire to get across the fact that their online training software focuses on managing people, Upskill People needed a standout website that both captured their USPs and told their story to showcase the real value of their services.
As a renowned e-learning provider, it was essential for Upskill to improve their website experience. With this in mind, we rebuilt and redesigned their website, prioritising the user journey, addressing key pain points and optimising the website in order to improve traction, increase conversions and boost ROI.
We separated their ‘Managing People’ course from their other courses, to emphasise how Upskill’s services can make a difference for managers in the real world, alongside communicating the end-to-end support their knowledgeable team provide.
It was important that the new website not only presented their services and software clearly, but also highlighted the lasting results. Their customisable platform allows people to track their success and provides data to prove their services have a positive impact.
To get all these USPs across, we created bespoke illustrations that told a story, bringing these to life through animation and iconography, aligning to the Upskill software.
– Managing Director, Upskill People.
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