A powerful brand marketing launch for a day nursery broker


Launching a tailored, online and offline, marketing strategy for Owen Froebel, specialists in day nursery sales and acquisitions.

Email marketing
Social media support
Offline marketing
Website design
Website build
Event stand design
Ad creative

The challenge 

Having cracked the dental practice industry, the founders of Owen Froebel wanted to bring their experience in brokerage to a new sector, namely nursery daycare. They noticed that the nursery daycare sector had a traditional sales and purchase approach that was outdated,  using their previous knowledge and brokerage insight they wanted to bring a fresh, new approach.

Attracting the right audience

Owen Froebel needed a brand direction that was modern, acknowledged the sector they worked in, and emphasised the brokerage element of their brand. We highlighted the O and F in the logo, representing the initials of the business name, which the client wanted to build on during the brand marketing launch. 

As a nod to the nursery sector, we used building blocks to denote the initials, and to convey the business related nature of sales and purchases. This balance of business and sector specialisation has been achieved through a clever use of shapes, vibrant colour, imagery and brand messaging.


A strong online marketing strategy 

As part of the brand marketing launch, we created a website for the business to boost brand awareness and maximise credibility in Owen Froebel. We ensured key USPs were featured and communicated on the website in a clear and simple way, alongside strong calls to action that appealed to both potential buyers and sellers of day nurseries.

As part of their online marketing strategy, we also created template newsletters, a set of static and animated social media assets, and creative ad concepts, to be used as supporting launch material.


There’s still a place for print  

Armed with a cohesive brand strategy and website, we helped design and artwork business cards, letterheads and a brochure. For brand consistency, we also rolled out the brand into stand designs, to be used at industry events.

Rawww have been the perfect partners in setting up a new business. Working with the vaguest of concept instruction, they have come up with an amazing brand design that is everything we wanted!”

– Director, Owen Froebel