To develop a new B2B website design for Gemba Solutions, a global-selling OEE software solutions business, that was not only inline with their updated branding but also encouraged an improved conversion rate.
Gemba Solutions provide software for clients across the globe to help transform their manufacturing operations through efficiency improvements. Their previous website was difficult to navigate and was out of date with Gemba’s refreshed branding from Rawww.
The business needed a creative and visually engaging new website design that provided a platform to promote their three core products to potential clients whilst showcasing the team’s vibrant personalities. They approached Rawww for help in delivering a design that was bold, user-friendly and provided the standout that would elevate the brand above competitors.
Gemba’s new bespoke B2B website design is more inline with their updated branding, using the colourful, fluid nodes and diagrams to help structure content across the website. Through subtle animation and bespoke illustrations content is brought to life across each page, whilst authentic, candid photography helps to humanise the brand.
The previous site didn’t have the flexibility to incorporate both personality and products into the design. Whereas our new website offers Gemba a dedicated ‘Our Story’ and ‘How we work’ page to demonstrate to customers the team’s friendly personalities and ethos. Team illustrations (including Betty to ‘Barketing Executive’ office dog) are also used alongside interactive carousels to promote Gemba’s unique company culture.
As part of the redesign, the new website also has a private area for current clients to log-in and have access to a variety of downloadable resources and exclusive how-to guides. This login-only area provides clients with instant support on their software and further information on how to make the most of their new system.
The business’s three core software products sit as sub-brands of Gemba (gemba lean, gemba connect and gemba cloud) and needed to be clearly separated on the website with the ability to upsell individual additional modules.
For each product page, we used a ‘problem / solution’ approach to writing the copy. Headlines focused on asking questions that recognised key pain points for clients, such as ‘Struggling with spreadsheets?’ and ‘Want a scalable solution?’. Immediately recognising common problems captures the audience’s attention and naturally leads onto suggesting a solution, through introducing key USPs of Gemba’s software.
Across the website, we wove the message of Gemba ‘empowering productivity’ into the copy to portray a consistent brand message of support and partnership. This supportive concept was also interlaced in copy tone, positioning Gemba as an encouraging, approachable and knowledgeable team who would be supporting clients on their continuous improvement journey, every step of the way.
Gemba now have a user-friendly website that clearly promotes their software and services, encourages higher conversion rates whilst providing a platform for the team to showcase their friendly personalities.