global brand awareness
disrupting a traditional industry
a complex service
Following the success of their efforts in the vaccine rollout scheme in South Africa during the pandemic, tkg. were looking to apply their outsourcing service model to other industries and businesses across the world. In order to do this, they needed to strengthen their brand, evolve their website to match the new strategy, and align their messaging to a wider target audience.
tkg. needed a developed brand that not only highlighted how quick, flexible and efficient their outsourcing services were, but also directly pointed out the issues with the traditional procurement process, in order to command industry change. We delivered a strategic messaging model that set tkg. apart from the rest, emphasising their hands-on, modern and digital approach to outsourcing, with particular focus on their expert-driven solutions.
We also developed a colourful and eye-catching style that aligned to their bold, disruptive tone of voice. Bright illustrated characters, gradient colouring and a modern typeface were all used, to ensure the cohesive brand stood out in the typically reserved outsourcing industry.
Their new website includes a friendly copy tone, alongside animation used on the illustrated characters to bring the tkg. procurement journey to life. We also provided brand and tone of voice guidelines to ensure the brand remains consistent throughout.
– Sales and Marketing Manager, tkg.
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