We worked closely with the charity to understand their brief and vision, before creating something that wrapped up their experience, insight and values, helping them to raise awareness of their work globally.
We created a more modern brand mark for the World Sight Foundation, using an abstract representation of an eye encased in a circle to reflect the global impact of the charity’s work. The three colours used within the brand mark represent the three pillars of the charity’s service offerings: sight, education and skills.
To help represent the services the World Sight Foundation offer, we worked with the team to define a clear mission statement. By refining the charity’s brand, we enabled World Sight Foundation to communicate their message in a more engaging and effective way, based around a new strapline: ‘Saving Vision Through Education’.
When blindness currently affects an estimated 39 million people worldwide, the mission statement also needed to bring to the forefront the importance and urgency of the charity’s work: “Our mission is to deliver sustainable solutions for the alleviation of blindness, and for preserving sight, anywhere in the world, and is being achieved by enhancing the skills of locally-based eye care professionals through education.”
We also delivered a new website that supported the charity’s important work and offered a platform for the World Sight Foundation to easily share stories and projects they’ve been part of. The website allows the charity to promote their mission statement and update content seasonally to help give the charity a more approachable feel, such as when we added Easter egg animations to the homepage.
– Marketing Manager, WSF
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