7 must-know marketing trends for 2024 | Rawww

7 must-know marketing trends for 2024 

Creative Director
Wednesday, November 29, 2023

Looking back on 2023, we’ve seen the world go mad for Barbie, celebrated King Charles II’s coronation and as a nation, experienced tough financial challenges due to the cost of living crisis. It’s been a rollercoaster of a year and content teams have had their work cut out for them to create innovative and memorable ideas.

As we approach 2024, it’s time to re-evaluate your marketing strategies and unleash your imagination with our 7 marketing trends for 2024, from AI assisted content and image generation to hyper-personalisation marketing and more, looking to influence the creative world.

7 must-know marketing trends for 2024

Trend 1: AI assisted content and image generation

Artificial intelligence (AI) doesn’t seem to be going anywhere in 2024, especially in the marketing world where it seems to be taking centre stage in content creation. Now AI is still far from being able to produce perfect content without human input, but marketers are using AI-assisted tools to generate blog posts, captivating visuals and even proofreading in some instances.

With 61.4% of marketers having used AI in their marketing activities, it’s no surprise they’re trying to find more uses and ways to speed up certain processes by relying on the technology. The automation of content creation allows marketers to focus on strategic aspects of their campaigns, resulting in more targeted and engaging content that resonates with their audience. It’ll be interesting to see how this marketing trend for 2024 will evolve throughout the year.

7 must-know marketing trends for 2024

Trend 2: Sustainability and ethical marketing

In 2024, consumers will not just be looking for products; they will be actively seeking brands that align with their sustainable and ethical values. Businesses that champion sustainability and embrace ethical practices will find themselves in a favourable position, gaining not only loyal customers but advocates for a better world.

Spurred on by global challenges, like climate change and social injustices, this marketing trend for 2024 will see more brands promoting their sustainability initiatives and ethical practices, from eco-friendly packaging to fair trade sourcing, brands will have to make a conscious effort to promote their socially responsible ways.

7 must-know marketing trends for 2024

Trend 3: Content marketing diversification

In the ever-evolving digital landscape, diversification is the key to capturing and retaining audience attention. Covering a broad range of subjects, publishing in a variety of formats, and posting on numerous social media platforms, are all parts of diversifying your content and marketing strategies. Increasing the variety of your campaign makes it more likely to reach a larger audience and maintain audience engagement, from podcasts to interactive visuals, this marketing trend for 2024 is all about offering varied content experiences.

7 must-know marketing trends for 2024

Trend 4: The effects of Meta’s no ads for paid subscribers

Meta’s recent decision to go ad-free for paid subscribers is sending ripples through the advertising world, and for good reason. Meta provided a choice to subscribe without ads to meet European regulations and serve users in the EU, EEA, and Switzerland, but the impact this might have on advertising needs to be thought about. Ad-free subscriptions have the ability to greatly influence reach and, consequently, ROI.

When you consider the fact that 70% of internet users are active on at least one Meta platform, it highlights Meta’s dominance in the advertising domain. In 2024, businesses will have to adapt to this change, and possibly explore alternative channels and refine their strategies to reach audiences within the Meta ecosystem.

7 must-know marketing trends for 2024

Trend 5: Moving type

It seems that in the world of graphic design, 2024 will see a shift in visual storytelling with the rise of moving type. From kinetic typography that breathes life into words, to the immersive depth of 3D lettering, designers will be pushing the boundaries of traditional static visuals. And it seems that it isn’t just a visual element; it’s a narrative force, captivating audiences in ways that go beyond the standard boundaries of graphic design that we’ve seen in the past.

7 must-know marketing trends for 2024

Trend 6: Video marketing

Video continues its rise as a dominant force in digital marketing in 2024. Earlier this year, it was revealed that brands who use video in their marketing will grow their revenue 49% faster than those who don’t. Although it’s not new, the rise of platforms like TikTok, YouTube Shorts and similar short-form video platforms means the appeal for video marketing has soared over the past few years. This, combined with its engaging visual appeal, aligns perfectly with the shorter attention spans of modern audiences.

More brands will be leveraging videos, not just for advertisements, but for storytelling, product launches and even customer testimonials, as video marketing becomes an indispensable tool for brands looking to make a lasting impression in 2024.

7 must-know marketing trends for 2024

Trend 7: Hyper-personalisation marketing

In the era of information overload, hyper-personalisation is emerging as a game-changer. Centred around creating a more individualised customer experience, hyper-personalised marketing is for consumers who want to connect with brands that make them feel they understand who they are, what they need and what they want.

Although you can’t read everyone’s minds, tailoring your marketing messages through the use of AI-driven insights, analytics, machine learning and automation can help create unique interactions that boost engagement and enhance customer loyalty.

Stay Ahead of the Curve in 2024

Want to know more about any of these marketing trends for 2024 or need help implementing them into your own content strategy? Get in touch with us today. 
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