5 top tips to consider when looking for a SaaS marketing agency

Creative Director
Monday, January 30, 2023

So, you’re looking to improve your SaaS marketing strategy and reach your target audience? As a creative digital marketing agency that has several years experience in B2B marketing, we know what it takes to stand out as an agency and get clients onboard. From checking their website to see if it aligns with what you’re looking for to checking if they’re using updated marketing strategies and more. Join us as we discuss our top 5 tips to consider when looking for a SaaS marketing agency.

What is SaaS Marketing?

Simply put, SaaS marketing is the process of marketing software that you provide as a service to your target audience. After all, increasing interest in your product is necessary if you want to increase sales.

If you have a software program that you sell as a service, you need to make sure you know how to market a SaaS product. For SaaS marketers that want to enhance their marketing tactics, there are many solutions available. From incorporating content marketing such as social media, blogs to search engine optimization and email marketing, the possibilities are endless.

What makes SaaS marketing unique?

Essentially, SaaS marketing strategies will only be successful if you know the ins and outs of the products you’re selling. If you don’t have this knowledge you’ll struggle to convince people to buy your product. On top of this, software programming is notoriously complicated, which can be another factor in a lack of sales. This is why it’s vital that you have a strong marketing strategy and look for an expert SaaS marketing agency that can help you maximise the revenue of your product.

Well, what should you be looking for in a SaaS marketing agency to get the best results possible for your business? We’re here to answer just that.

Check that their website aligns to your needs

You can tell a lot about an agency based on their website. Check out how they market their own business, do they have a strong online presence and understand how to market their business? This is a great indication of what they will be able to do for your business. Also, looking at whether their website is user friendly, informative, eye-catching in both design and content is important.

Whilst you’re scrolling through their website imagine your business partnering with them and think about whether their services and previous work aligns with what you’re looking for as well as whether they have experience in your industry sector.

Research the agency’s portfolio and sector coverage

The best way to understand a SaaS marketing agency’s capabilities is by looking at their portfolio. An agency’s case studies are a fantastic way to understand how creative and strategic they are when solving problems for clients similar to yours, in order for you to fairly consider whether they are the right fit for you. You should also be searching their social media accounts to give you an idea of how well established they are and even who follows them back, it could be businesses similar to yours which would indicate they have the knowledge your company needs to succeed.

Checking that they work in the industry you’re in and have a portfolio of relatable clients to support this is important. It’s all well and good them convincing you that they know your sector, but having the evidence to support this is important if you want to pick the right agency.

At Rawww, we have SaaS marketing capability having worked with industry-leading software clients such as WebBeds, Gemba Solutions and OnePLM. As a marketing agency with SaaS experience, we understand how important it is to showcase relatable case studies to grow trust with potential clients.

Check they’re using updated marketing strategies

Marketing platforms are constantly rolling out new updates, so when you’re considering a SaaS marketing agency ask whether they are updated on the latest trends. Your SaaS marketing strategy won’t get very far with outdated strategies that no longer apply to the market.

Don’t be afraid to ask for specifics too, establish which methodologies the agency uses and whether the ones they list accommodate for any recent changes.

Ask for business credentials

Again, speak up and ask for business credentials. Ask yourself can I verify the credibility of their claims? And watch out for how they react to you questioning this. If they come across as standoffish and try to avoid providing solid proof of their work and knowledge then that may be a sign that they don’t have the exact skillset to cater to your specific marketing goals.

It’s also worth requesting that as part of their proposal can they project the Return On Investment (ROI) a project might give them based on insight – this will allow you to make a well-informed decision.

At Rawww, we appreciate how important ROI is for your bottom line, which is why we often do mini audits in order to provide these essential details.

Go with your gut

Once you’ve done your research and have thoroughly vetted your options, you might find it hard to make a definitive decision. Go with your gut and choose the one you think will be able to deliver the best for you, your team and your business. There’s only so much critical thinking you can do and going off instinct is a sure bet if you truly understand what your business needs in order to succeed.

We understand that hiring a SaaS marketing agency can be stressful. With everyone in the market claiming to be the best and wanting your business to stand out in an extremely crowded marketplace, it can be tough to know where to start and make a decision. By following our 5 simple tips you’ll find the process much easier, you’ll be able to filter out the good and the bad based on their business credentials, portfolio and website as well as asking important questions to ensure they have the most updated practices in place.