{"id":62548,"date":"2016-02-16T16:23:00","date_gmt":"2016-02-16T16:23:00","guid":{"rendered":"https:\/\/rawww.com\/?post_type=work&#038;p=62548"},"modified":"2024-02-19T12:10:16","modified_gmt":"2024-02-19T12:10:16","slug":"inspiring-holiday-makerswith-an-easy-experience","status":"publish","type":"work","link":"https:\/\/rawww.com\/work\/inspiring-holiday-makerswith-an-easy-experience\/","title":{"rendered":"Inspiring holiday makers with an \u2018easy\u2019 experience"},"content":{"rendered":"<section id=\"section-13-41\" class=\" ct-section cover-animation\" ><div class=\"ct-section-inner-wrap\"><div id=\"_rich_text-6-172\" class=\"oxy-rich-text animate-title\" ><h3>EasyJet<\/h3>\n<h2>Inspiring holiday makers&nbsp;with an &lsquo;easy&rsquo; experience&nbsp;<\/h2><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-cover-1.jpg\" class=\"ct-image\" alt=\"\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-cover-1.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-cover-1-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-cover-1-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-cover-1-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-cover-1-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-cover-1-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-930-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-931-41\" class=\"ct-div-block pad-all\" ><h3 id=\"headline-932-41\" class=\"ct-headline intro-text animate-title\">Multinational holiday airline operators, easyJet, needed a tool that inspired their customers\u2019 travel plans and flight bookings.<\/h3><div id=\"div_block-935-41\" class=\"ct-div-block service-tag-wrap\" ><div id=\"text_block-936-41\" class=\"ct-text-block service-tag-small\" >Concept design<\/div><div id=\"text_block-938-41\" class=\"ct-text-block service-tag-small\" >Wireframe mapping<\/div><div id=\"text_block-939-41\" class=\"ct-text-block service-tag-small\" >Inspire Me branding<\/div><div id=\"text_block-940-41\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-941-41\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-942-41\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-943-41\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-944-41\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-13-58680\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-14-58680\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-15-58680\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-16-58680\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap \">\n\n<h2 class=\"margin-bottom\"><\/h2>\n\n<div class=\"flex-container\">\n\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-1.jpg 946w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-1-253x300.jpg 253w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-1-863x1024.jpg 863w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-1-768x911.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-2-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-2-1.jpg 946w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-2-1-253x300.jpg 253w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-2-1-863x1024.jpg 863w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-2-1-768x911.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\n<\/div>\n\n<\/div>\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>The challenge<\/h3>\n<p><span style=\"font-weight: 400;\">Having built a reputation as a popular pan-European airline, it was time for easyJet to not only provide holiday makers with the means to get to their destinations, but also inspire more travel options, and better highlight their range of routes and countries available.&nbsp; <\/span><\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-3.jpg\" class=\"ct-image\" alt=\"\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-3.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-3-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-3-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-3-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-3-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-3-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>Manage, teach, learn<\/h3>\n<p>At the heart of easyJet&rsquo;s new InspireMe tool was the desire to make travel and holiday booking exciting again. Operating over 600 routes, with 200 airbuses and aircrafts in more than 30 countries, the possibilities are endless.&nbsp;<\/p>\n<p>To inspire holiday makers the tool gives detailed breakdowns of countries, the best routes to take in order to explore new locations, and all the great things each place has to offer, making booking flights a little more inspiring.&nbsp; &nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;&nbsp;<\/span><\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study edge-to-edge  \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1253\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-4-scaled.jpg\" class=\"ct-image\" alt=\"\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-4-scaled.jpg 2560w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-4-300x147.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-4-1024x501.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-4-768x376.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-4-1536x752.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-4-2048x1003.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"padlr\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>A well rounded booking experience<\/h3>\n<p>Well known for their &lsquo;easy&rsquo; booking experience, easyJet needed to ensure their new InspireMe tool was seamless in line with their brand. We helped shape the customer journey, effectively communicating the ease of booking that appealed to a wide range of holiday makers.&nbsp; &nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;&nbsp;<\/span><\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-5.jpg\" class=\"ct-image\" alt=\"\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-5.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-5-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-5-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-5-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-5-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-5-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-6.jpg\" class=\"ct-image\" alt=\"\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-6.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-6-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-6-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-6-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-6-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-6-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study edge-to-edge  \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1102\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-7-scaled.jpg\" class=\"ct-image\" alt=\"\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-7-scaled.jpg 2560w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-7-300x129.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-7-1024x441.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-7-768x331.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-7-1536x661.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2024\/02\/easyjet-7-2048x882.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"padlr\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h2>&ldquo;Throughout the peak holiday season, Inspire Me delivered 300k sales per day.&rdquo;<\/h2>\n<p style=\"font-size: 14px; font-weight: 400;\">&#8211; Head of Marketing, easyJet<\/p><\/div><\/div><\/div><\/section>\n\n<section id=\"section-524-41\" class=\" ct-section call-to-action\" ><div class=\"ct-section-inner-wrap\"><div id=\"new_columns-17-185\" class=\"ct-new-columns\" ><div id=\"div_block-18-185\" class=\"ct-div-block\" ><div id=\"_rich_text-21-185\" class=\"oxy-rich-text links-red-hover animate-title\" ><h2>Let\u2019s help you grow.<br \/>Call <a href=\"tel:442477714660\">+44 (0)2477 714660<\/a><\/h2><\/div><\/div><div id=\"div_block-19-185\" class=\"ct-div-block\" ><div id=\"code_block-9-185\" class=\"ct-code-block\" ><script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script>\n<lottie-player src=\"https:\/\/rawww.com\/wp-content\/uploads\/json\/rawww-grow.json\" background=\"Transparent\" speed=\"1\" style=\"width: 100%;float:right;\" direction=\"1\" mode=\"normal\" loop autoplay><\/lottie-player><\/div><\/div><\/div><\/div><\/section>","protected":false},"featured_media":0,"template":"","categories":[71,65],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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