{"id":62234,"date":"2023-01-10T16:36:17","date_gmt":"2023-01-10T16:36:17","guid":{"rendered":"https:\/\/rawww.com\/?post_type=work&p=62234"},"modified":"2024-01-18T17:38:17","modified_gmt":"2024-01-18T17:38:17","slug":"transforming-an-oee-software-business-into-a-vibrant-global-selling-brand","status":"publish","type":"work","link":"https:\/\/rawww.com\/work\/transforming-an-oee-software-business-into-a-vibrant-global-selling-brand\/","title":{"rendered":"Transforming an OEE software business into a vibrant global selling brand"},"content":{"rendered":"

Gemba<\/h3>\n

Transforming an OEE software business into a vibrant global selling brand<\/h1><\/div><\/div><\/section>\n\n
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293%<\/h2>

increase in website traffic<\/p><\/div><\/div>

8%<\/h2>

increase in organic traffic<\/p><\/div><\/div>

400%<\/h2>

increase in website sessions<\/p><\/div><\/div><\/div><\/div><\/section>\n\n

An inspiring tale of how we helped Gemba Solutions strengthen their brand and secure global continuous improvement, with our end-to-end strategic creative services.<\/h3>
Branding<\/div>
Brand strategy<\/div>
Style guide<\/div>
Tone of voice<\/div>
Website design<\/div>
Signage<\/div>
Internal branding<\/div>
Event stand design<\/div>
Brochure design<\/div>
Digital campaign<\/div>
SEO optimisation<\/div>
Content marketing<\/div><\/div><\/div><\/div><\/section>\n\n
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The challenge<\/h3>\n

As a provider of software solutions for the manufacturing and production industry, Gemba’s previous branding was tired and didn’t consistently represent their forward-thinking business strategy and expert friendly team behind the operation.<\/p><\/div><\/div><\/div><\/section>\n\n

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Empowering Gemba’s branding<\/h3>\n

We wanted to bring the idea of ‘empowerment’ to the forefront of their brand message; Gemba ‘empower productivity’ in their clients, who in turn empower their workforce to achieve results. We introduced a vibrant new colour palette to better reflect the team’s friendly personalities.<\/p>\n

Fluid nodes merge together from start to finish to define Gemba’s end-to-end service and represent a production line. We also sub-branded Gemba’s three core software products, each product now has a unique identity that is inline with the overarching brand look. The branding project also included defining their tone of voice.<\/p><\/div><\/div><\/div><\/section>\n\n

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A vibrant marketing toolkit, for a vibrant team<\/h3>\n

Over the years, we’ve created a new website, launched a Remote Working campaign to navigate the pandemic, and developed internal branding for a seamless brand experience both off-site and on-site. This comprehensive marketing toolkit brings content to life, humanises the brand, and promotes Gemba’s unique company culture.<\/p><\/div><\/div><\/div><\/section>\n\n

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“The new brand the Rawww team created for Gemba Solutions is spot on. It perfectly captures what we do and who we are, by really bringing our business and team personalities to life.”<\/span><\/h3>\n

– Gemba Solutions<\/p><\/div><\/div><\/div><\/section>\n\n

Let\u2019s help you grow.
Call +44 (0)2477 714660<\/a><\/h2><\/div><\/div>