{"id":59321,"date":"2022-09-01T17:33:35","date_gmt":"2022-09-01T16:33:35","guid":{"rendered":"https:\/\/rawww.com\/?post_type=work&#038;p=59321"},"modified":"2024-01-23T15:26:06","modified_gmt":"2024-01-23T15:26:06","slug":"branding-for-an-industry-leader","status":"publish","type":"work","link":"https:\/\/rawww.com\/work\/branding-for-an-industry-leader\/","title":{"rendered":"Creating friction with a brand for a global industry leader"},"content":{"rendered":"<section id=\"section-13-41\" class=\" ct-section cover-animation\" ><div class=\"ct-section-inner-wrap\"><div id=\"_rich_text-6-172\" class=\"oxy-rich-text animate-title\" ><h4>FMC<\/h4>\n<h2>Creating friction with a brand for a global industry leader<\/h2>\n<p>&nbsp;<\/p><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-header.jpg\" class=\"ct-image\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-header.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-header-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-header-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-header-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-header-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-header-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-907-41\" class=\" ct-section border-top service-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-908-41\" class=\"ct-div-block\" ><div id=\"div_block-909-41\" class=\"ct-div-block col-3\" ><h2 id=\"headline-911-41\" class=\"ct-headline margin-bottom bold animate-title\">87%<\/h2><div id=\"_rich_text-912-41\" class=\"oxy-rich-text animate-text\" ><p>increase in website traffic<\/p><\/div><\/div><div id=\"div_block-922-41\" class=\"ct-div-block col-3\" ><h2 id=\"headline-923-41\" class=\"ct-headline margin-bottom bold animate-title\">35%<\/h2><div id=\"_rich_text-924-41\" class=\"oxy-rich-text animate-text\" ><p>increase in conversions<\/p><\/div><\/div><div id=\"div_block-925-41\" class=\"ct-div-block col-3\" ><h2 id=\"headline-926-41\" class=\"ct-headline margin-bottom bold animate-title\">800%<\/h2><div id=\"_rich_text-927-41\" class=\"oxy-rich-text animate-text\" ><p>increase in website impressions<\/p><\/div><\/div><\/div><\/div><\/section>\n\n<section id=\"section-930-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-931-41\" class=\"ct-div-block pad-all\" ><h3 id=\"headline-932-41\" class=\"ct-headline intro-text animate-title\">Friction Marketing Company (FMC) were looking to reflect their growing industry leading business through repositioning their brand and online presence globally.<\/h3><div id=\"div_block-935-41\" class=\"ct-div-block service-tag-wrap\" ><div id=\"text_block-936-41\" class=\"ct-text-block service-tag-small\" >Discovery workshop<\/div><div id=\"text_block-938-41\" class=\"ct-text-block service-tag-small\" >Brand development<\/div><div id=\"text_block-939-41\" class=\"ct-text-block service-tag-small\" >Website design<\/div><div id=\"text_block-940-41\" class=\"ct-text-block service-tag-small\" >Content &amp; copywriting<\/div><div id=\"text_block-941-41\" class=\"ct-text-block service-tag-small\" >SEO strategy<\/div><div id=\"text_block-942-41\" class=\"ct-text-block service-tag-small\" >Email marketing<\/div><div id=\"text_block-943-41\" class=\"ct-text-block service-tag-small\" >Event stand design<\/div><div id=\"text_block-944-41\" class=\"ct-text-block service-tag-small\" >Online product catalogue<\/div><div id=\"text_block-13-58680\" class=\"ct-text-block service-tag-small\" >Marketing print collateral<\/div><div id=\"text_block-14-58680\" class=\"ct-text-block service-tag-small\" >Product photography<\/div><div id=\"text_block-15-58680\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-16-58680\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study edge-to-edge  \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-01.jpg\" class=\"ct-image\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-01.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-01-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-01-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-01-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-01-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-01-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"padlr\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap move-up\">\n\n<h2 class=\"margin-bottom\"><\/h2>\n\n<div class=\"flex-container\">\n\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-02.jpg\" class=\"attachment-full size-full\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-02.jpg 946w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-02-253x300.jpg 253w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-02-863x1024.jpg 863w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-02-768x911.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-03.jpg\" class=\"attachment-full size-full\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-03.jpg 946w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-03-253x300.jpg 253w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-03-863x1024.jpg 863w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-03-768x911.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\n<\/div>\n\n<\/div>\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>The challenge<\/h3>\n<p>With a desire to improve their brand awareness to a global market, and stand out from the competition, FMC needed consistent marketing materials that captured their USPs to really showcase their international value.<\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2139\" height=\"1241\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-04-1-1.jpg\" class=\"ct-image\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-04-1-1.jpg 2139w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-04-1-1-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-04-1-1-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-04-1-1-768x446.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-04-1-1-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/branding-fmc-04-1-1-2048x1188.jpg 2048w\" sizes=\"(max-width: 2139px) 100vw, 2139px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>Promoting a global partner in friction<\/h3>\n<p>Although well established, FMC firstly wanted to improve their website experience. Following on from workshop and audit insights, FMC realised they needed to look at the bigger picture, including their brand and digital strategy.<br \/><br \/>We worked to develop the FMC brand by building on the business&rsquo; worldwide reputation. This was encouraged through the development of their new strapline &lsquo;Your Global Partner in Friction&rsquo;, which helps position FMC ahead of competitors as an industry leader. We also developed their current logo into a brand.<\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap \">\n\n<h2 class=\"margin-bottom\"><\/h2>\n\n<div class=\"flex-container\">\n\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-GLOBAL-PARTNER-1.png\" class=\"attachment-full size-full\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-GLOBAL-PARTNER-1.png 945w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-GLOBAL-PARTNER-1-253x300.png 253w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-GLOBAL-PARTNER-1-862x1024.png 862w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-GLOBAL-PARTNER-1-768x912.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-GLOBE.png\" class=\"attachment-full size-full\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-GLOBE.png 945w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-GLOBE-253x300.png 253w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-GLOBE-862x1024.png 862w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-GLOBE-768x912.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\n<\/div>\n\n<\/div>\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2140\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-global-partner.png\" class=\"ct-image\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-global-partner.png 2140w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-global-partner-300x174.png 300w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-global-partner-1024x593.png 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-global-partner-768x445.png 768w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-global-partner-1536x890.png 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-global-partner-2048x1187.png 2048w\" sizes=\"(max-width: 2140px) 100vw, 2140px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study edge-to-edge  \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-markets.png\" class=\"ct-image\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-markets.png 2560w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-markets-300x145.png 300w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-markets-1024x496.png 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-markets-768x372.png 768w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-markets-1536x744.png 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-markets-2048x992.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"padlr\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-06.jpg\" class=\"ct-image\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-06.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-06-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-06-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-06-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-06-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-06-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>Establishing a friction-free website design<\/h3>\n<p>To support their new updated branding, we approached the website design with a clear hierarchy in products and services offered by the business. We focused on creating a user-friendly design, integrating FMC&rsquo;s online catalogue to allow potential customers to easily find the right friction product.<\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap \">\n\n<h2 class=\"margin-bottom\"><\/h2>\n\n<div class=\"flex-container\">\n\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-07.jpg\" class=\"attachment-full size-full\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-07.jpg 946w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-07-253x300.jpg 253w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-07-863x1024.jpg 863w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-07-768x911.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-08.jpg\" class=\"attachment-full size-full\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-08.jpg 946w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-08-253x300.jpg 253w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-08-863x1024.jpg 863w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/branding-fmc-08-768x911.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\n<\/div>\n\n<\/div>\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2140\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-online-catalogue.png\" class=\"ct-image\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-online-catalogue.png 2140w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-online-catalogue-300x174.png 300w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-online-catalogue-1024x593.png 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-online-catalogue-768x445.png 768w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-online-catalogue-1536x890.png 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-online-catalogue-2048x1187.png 2048w\" sizes=\"(max-width: 2140px) 100vw, 2140px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>A full circle user experience<\/h3>\n<p>Once armed with a brand and a new website that truly reflected who they were and captured their USPs, we were able to target the key audiences through email marketing and print collateral. FMC had a strong end point for all collateral which meant the end-to-end user experience was both seamless and consistent, to drive conversion improvement and boost ROI.<\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2140\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-email-marketing.png\" class=\"ct-image\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-email-marketing.png 2140w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-email-marketing-300x174.png 300w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-email-marketing-1024x593.png 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-email-marketing-768x445.png 768w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-email-marketing-1536x890.png 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-email-marketing-2048x1187.png 2048w\" sizes=\"(max-width: 2140px) 100vw, 2140px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study edge-to-edge  \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-catalogue-1.png\" class=\"ct-image\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-catalogue-1.png 2560w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-catalogue-1-300x145.png 300w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-catalogue-1-1024x496.png 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-catalogue-1-768x372.png 768w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-catalogue-1-1536x744.png 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-catalogue-1-2048x992.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"padlr\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap \">\n\n<h2 class=\"margin-bottom\"><\/h2>\n\n<div class=\"flex-container\">\n\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-large-poster.png\" class=\"attachment-full size-full\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-large-poster.png 945w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-large-poster-253x300.png 253w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-large-poster-862x1024.png 862w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-large-poster-768x912.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-mining-leaflet.png\" class=\"attachment-full size-full\" alt=\"FMC\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-mining-leaflet.png 945w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-mining-leaflet-253x300.png 253w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-mining-leaflet-862x1024.png 862w, https:\/\/rawww.com\/wp-content\/uploads\/2022\/09\/Rawww-FMC-mining-leaflet-768x912.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\n<\/div>\n\n<\/div>\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h2>&ldquo;The team were brilliant to work with on our website and branding refresh. Throughout the process, they offered valuable insight, advice and creative ideas. We would definitely recommend Rawww.&rdquo;<\/h2>\n<p>&#8211; Marketing Manager, FMC<\/p><\/div><\/div><\/div><\/section>\n\n<section id=\"section-2-58698\" class=\" ct-section\" ><div class=\"ct-section-inner-wrap\"><\/div><\/section>\n\n<div class=\"full-width-wrap related-projects\">\n\n<h3 class=\"margin-bottom\">Related projects<\/h3>\n\n<div class=\"flex-container\">\n\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \t\t\t\t\t<a href=\"https:\/\/rawww.com\/work\/growth-of-uk-mass-finishing-technology-into-a-global-market\/\">\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"568\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/acton.jpg\" class=\"attachment-full size-full\" alt=\"Acton\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/acton.jpg 980w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/acton-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/acton-768x445.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small uc animate-title\"><a href=\"https:\/\/rawww.com\/work\/growth-of-uk-mass-finishing-technology-into-a-global-market\/\">ActOn Finishing<\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"https:\/\/rawww.com\/work\/growth-of-uk-mass-finishing-technology-into-a-global-market\/\">Growth of UK mass finishing technology into a global market<\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \t\t\t\t\t<a href=\"https:\/\/rawww.com\/work\/building-a-brand-to-give-greater-peace-of-mind-to-people-and-communities\/\">\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/DeterTech-cover.jpg\" class=\"attachment-full size-full\" alt=\"Detertech\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/DeterTech-cover.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/DeterTech-cover-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/DeterTech-cover-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/DeterTech-cover-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/DeterTech-cover-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/DeterTech-cover-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small uc animate-title\"><a href=\"https:\/\/rawww.com\/work\/building-a-brand-to-give-greater-peace-of-mind-to-people-and-communities\/\">DeterTech<\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"https:\/\/rawww.com\/work\/building-a-brand-to-give-greater-peace-of-mind-to-people-and-communities\/\">Building a brand to give greater peace of mind to people and communities<\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\n<\/div>\n\n<\/div>\n\n\n<section id=\"section-524-41\" class=\" ct-section call-to-action\" ><div class=\"ct-section-inner-wrap\"><div id=\"new_columns-17-185\" class=\"ct-new-columns\" ><div id=\"div_block-18-185\" class=\"ct-div-block\" ><div id=\"_rich_text-21-185\" class=\"oxy-rich-text links-red-hover animate-title\" ><h2>Let\u2019s help you grow.<br \/>Call <a href=\"tel:442477714660\">+44 (0)2477 714660<\/a><\/h2><\/div><\/div><div id=\"div_block-19-185\" class=\"ct-div-block\" ><div id=\"code_block-9-185\" class=\"ct-code-block\" ><script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script>\n<lottie-player src=\"https:\/\/rawww.com\/wp-content\/uploads\/json\/rawww-grow.json\" background=\"Transparent\" speed=\"1\" style=\"width: 100%;float:right;\" direction=\"1\" mode=\"normal\" loop autoplay><\/lottie-player><\/div><\/div><\/div><\/div><\/section>","protected":false},"featured_media":0,"template":"","categories":[67],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover our FMC Case Study | Rawww<\/title>\n<meta name=\"description\" content=\"Discover how we helped reflect FMC&#039;s growing industry leading business, through repositioning their brand and online presence globally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rawww.com\/work\/branding-for-an-industry-leader\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover our FMC 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