{"id":59193,"date":"2023-08-01T15:08:49","date_gmt":"2023-08-01T14:08:49","guid":{"rendered":"https:\/\/rawww.com\/?post_type=work&#038;p=59193"},"modified":"2024-01-18T17:26:17","modified_gmt":"2024-01-18T17:26:17","slug":"reinventing-st-marys-guildhalls-unique-historical-presence","status":"publish","type":"work","link":"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/","title":{"rendered":"Reinventing St Mary\u2019s Guildhall\u2019s unique historical presence"},"content":{"rendered":"<section id=\"section-13-41\" class=\" ct-section cover-animation\" ><div class=\"ct-section-inner-wrap\"><div id=\"_rich_text-6-172\" class=\"oxy-rich-text animate-title\" ><h4>ST MARY&#8217;S GUILDHALL<\/h4>\n<h2><span id=\"docs-internal-guid-e0f8ce3b-7fff-cd5f-f911-91567b92d9fa\">Reinventing St Mary&rsquo;s Guildhall&rsquo;s unique historical presence<\/span><\/h2><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"1850\" height=\"1070\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/smgh.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/smgh.jpg 1850w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/smgh-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/smgh-1024x592.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/smgh-768x444.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/smgh-1536x888.jpg 1536w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-907-41\" class=\" ct-section border-top service-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-908-41\" class=\"ct-div-block\" ><div id=\"div_block-909-41\" class=\"ct-div-block col-3\" ><h2 id=\"headline-911-41\" class=\"ct-headline margin-bottom bold animate-title\">69%<\/h2><div id=\"_rich_text-912-41\" class=\"oxy-rich-text animate-text\" ><p><span id=\"docs-internal-guid-d1835b80-7fff-c739-d119-16c906614f25\">engagement rate<\/span><\/p><\/div><\/div><div id=\"div_block-922-41\" class=\"ct-div-block col-3\" ><h2 id=\"headline-923-41\" class=\"ct-headline margin-bottom bold animate-title\">107%<\/h2><div id=\"_rich_text-924-41\" class=\"oxy-rich-text animate-text\" ><p><span id=\"docs-internal-guid-f66c0cd4-7fff-25d8-26e1-48dbedd98589\">increase in users<\/span><\/p><\/div><\/div><div id=\"div_block-925-41\" class=\"ct-div-block col-3\" ><h2 id=\"headline-926-41\" class=\"ct-headline margin-bottom bold animate-title\">28%<\/h2><div id=\"_rich_text-927-41\" class=\"oxy-rich-text animate-text\" ><p><span id=\"docs-internal-guid-ea67eb1a-7fff-884c-48d9-3d700d25a341\">conversion rate<\/span><\/p><\/div><\/div><\/div><\/div><\/section>\n\n<section id=\"section-930-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-931-41\" class=\"ct-div-block pad-all\" ><h3 id=\"headline-932-41\" class=\"ct-headline intro-text animate-title\">Reimagining Coventry\u2019s fascinating medieval history, by reinventing St Mary\u2019s Guildhall\u2019s online brand, with a focus on the uniquely immersive experience they provide.<\/h3><div id=\"div_block-935-41\" class=\"ct-div-block service-tag-wrap\" ><div id=\"text_block-936-41\" class=\"ct-text-block service-tag-small\" >Discovery audit<\/div><div id=\"text_block-938-41\" class=\"ct-text-block service-tag-small\" >Brand guidelines<\/div><div id=\"text_block-939-41\" class=\"ct-text-block service-tag-small\" >Website design<\/div><div id=\"text_block-940-41\" class=\"ct-text-block service-tag-small\" >Website build<\/div><div id=\"text_block-941-41\" class=\"ct-text-block service-tag-small\" >Print media<\/div><div id=\"text_block-942-41\" class=\"ct-text-block service-tag-small\" >Website SLA support<\/div><div id=\"text_block-943-41\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-944-41\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-13-58680\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-14-58680\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-15-58680\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><div id=\"text_block-16-58680\" class=\"ct-text-block service-tag-small\" >[hidden]<\/div><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap \">\n\n<h2 class=\"margin-bottom\"><\/h2>\n\n<div class=\"flex-container\">\n\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-1.jpg 946w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-1-253x300.jpg 253w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-1-863x1024.jpg 863w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-1-768x911.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"1122\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-2.jpg 946w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-2-253x300.jpg 253w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-2-863x1024.jpg 863w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-2-768x911.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small animate-title\"><a href=\"\"><\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\n<\/div>\n\n<\/div>\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>The challenge&nbsp;<\/h3>\n<p><span id=\"docs-internal-guid-247dd859-7fff-7252-3a3f-27c8d45d8a8d\">Having received a lottery investment of more than &pound;6 million, St Mary&rsquo;s Guildhall was able to transform into a must see visitor attraction. With plans to reopen their doors, they needed a new website to attract people to the newly opened historical destination. <\/span><\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-3.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-3.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-3-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-3-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-3-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-3-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-3-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>Reimagining Coventry&#8217;s history&nbsp;<\/h3>\n<p><span id=\"docs-internal-guid-db105575-7fff-bd53-55b1-3c980fc6adcf\">St Mary&rsquo;s Guildhall needed a brand direction that was modern, respectful and appropriate for a wide range of people. To get across the idea that the iconic venue would be reinventing itself as an appealing attraction to all, we developed the existing brand guidelines and updated the internal signage in line with their marketing strategy, which emphasised the end-to-end experience. <\/span><\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study edge-to-edge  \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1253\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-4-scaled-1.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-4-scaled-1.jpg 2560w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-4-scaled-1-300x147.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-4-scaled-1-1024x501.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-4-scaled-1-768x376.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-4-scaled-1-1536x752.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-4-scaled-1-2048x1002.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"padlr\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-5.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-5.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-5-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-5-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-5-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-5-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-5-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-6.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-6.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-6-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-6-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-6-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-6-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-6-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study edge-to-edge  \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1253\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-7-scaled-1.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-7-scaled-1.jpg 2560w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-7-scaled-1-300x147.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-7-scaled-1-1024x501.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-7-scaled-1-768x376.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-7-scaled-1-1536x752.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-7-scaled-1-2048x1002.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"padlr\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>Bringing 700 years of history to life&nbsp;<\/h3>\n<p dir=\"ltr\">To maximise the marketing potential of the new visitor-friendly location and its various commercial offerings, we built a new website that embraces the Guildhall&rsquo;s medieval history. We introduced colourful patterns to the website design that reflect the renowned glass stained windows, giving the venue a family-friendly feel.<\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n<video width=\"100%\" class=\"margin-bottom\" autoplay loop muted playsinline>\n      <source src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/08\/StMarys-Header.mp4\">\n        <source src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/08\/StMarys-Header.webm\" onerror=\"fallback(parentNode)\">\n    <img decoding=\"async\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2022\/08\/StMarys-poster.png\">\n<\/video>\n\n\t\t\t\t \n\n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-9.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-9.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-9-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-9-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-9-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-9-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-9-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-10.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-10.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-10-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-10-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-10-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-10-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-10-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-11.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-11.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-11-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-11-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-11-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-11-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-11-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1744\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-12-2-scaled-1.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-12-2-scaled-1.jpg 2560w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-12-2-scaled-1-300x204.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-12-2-scaled-1-1024x698.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-12-2-scaled-1-768x523.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-12-2-scaled-1-1536x1046.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-12-2-scaled-1-2048x1395.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h3>Maximising educational and hospitality footfall&nbsp;&nbsp;<\/h3>\n<p dir=\"ltr\">The new website considers the entire user journey, including an easy to navigate booking system where group visits, celebrations and an afternoon tea experience can be booked. Alongside increasing booking footfall, the website works to encourage visitors to view the educational resources available, including a virtual tour where you can digitally view the famous Medieval Tapestry on the website, paying homage to the building&#8217;s unique history.<\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-13.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-13.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-13-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-13-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-13-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-13-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-13-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"full-width-wrap full-width-case-study   \">\n\n\n\n\t\t\t\t \n<div class=\"margin-bottom\">\n  <img loading=\"lazy\" decoding=\"async\" width=\"2138\" height=\"1240\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-14.jpg\" class=\"ct-image\" alt=\"SMGH\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-14.jpg 2138w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-14-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-14-1024x594.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-14-768x445.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-14-1536x891.jpg 1536w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/SMGH-14-2048x1188.jpg 2048w\" sizes=\"(max-width: 2138px) 100vw, 2138px\" \/><\/div>\n\n\t\t\t\t   \n<div class=\"\">\n\t\t\t\t<h2 class=\"h2-small animate-title\">\n                           \n        <\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"\"><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n\n\n<section id=\"section-902-41\" class=\" ct-section sub-page-intro\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-903-41\" class=\"ct-div-block pad-all\" ><div id=\"_rich_text-906-41\" class=\"oxy-rich-text animate-text\" ><h2>&ldquo;Rawww have been absolutely amazing to work with. They&rsquo;ve brought our brand to life with consistency, creativity and uniqueness, and have gone above and beyond to ensure we&rsquo;re happy with the results. &rdquo;&nbsp;&nbsp;<\/h2>\n<p>&#8211; <span style=\"background-color: transparent; font-size: 11pt;\">Marketing Manager, SMGH<\/span><\/p><\/div><\/div><\/div><\/section>\n\n<section id=\"section-2-58698\" class=\" ct-section\" ><div class=\"ct-section-inner-wrap\"><\/div><\/section>\n\n<div class=\"full-width-wrap related-projects\">\n\n<h3 class=\"margin-bottom\">Related projects<\/h3>\n\n<div class=\"flex-container\">\n\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \t\t\t\t\t<a href=\"https:\/\/rawww.com\/work\/offering-customers-a-content-led-website-design-to-inspire-everlasting-experiences\/\">\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1850\" height=\"1070\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/coombe.jpg\" class=\"attachment-full size-full\" alt=\"Coombe Abbey\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/coombe.jpg 1850w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/coombe-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/coombe-1024x592.jpg 1024w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/coombe-768x444.jpg 768w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/coombe-1536x888.jpg 1536w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small uc animate-title\"><a href=\"https:\/\/rawww.com\/work\/offering-customers-a-content-led-website-design-to-inspire-everlasting-experiences\/\">Coombe Abbey<\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"https:\/\/rawww.com\/work\/offering-customers-a-content-led-website-design-to-inspire-everlasting-experiences\/\">Offering customers a content-led website design to inspire everlasting experiences<\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"two-col\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"margin-bottom\">\n\n\t\t\t\t \t\t\t\t\t<a href=\"https:\/\/rawww.com\/work\/creating-a-true-brand-and-digital-reflection-of-a-4-star-historic-hotel\/\">\n\t\t\t\t \n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"568\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/oatlands.jpg\" class=\"attachment-full size-full\" alt=\"Oatlands\" srcset=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/oatlands.jpg 980w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/oatlands-300x174.jpg 300w, https:\/\/rawww.com\/wp-content\/uploads\/2023\/10\/oatlands-768x445.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t<h2 class=\"h2-small uc animate-title\"><a href=\"https:\/\/rawww.com\/work\/creating-a-true-brand-and-digital-reflection-of-a-4-star-historic-hotel\/\">Oatlands Park Hotel<\/a><\/h2>\n\t\t\t\t<h3 class=\"margin-bottom animate-title\"><a href=\"https:\/\/rawww.com\/work\/creating-a-true-brand-and-digital-reflection-of-a-4-star-historic-hotel\/\">Creating a true brand and digital reflection of a 4 star historic hotel<\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\n<\/div>\n\n<\/div>\n\n\n<section id=\"section-524-41\" class=\" ct-section call-to-action\" ><div class=\"ct-section-inner-wrap\"><div id=\"new_columns-17-185\" class=\"ct-new-columns\" ><div id=\"div_block-18-185\" class=\"ct-div-block\" ><div id=\"_rich_text-21-185\" class=\"oxy-rich-text links-red-hover animate-title\" ><h2>Let\u2019s help you grow.<br \/>Call <a href=\"tel:442477714660\">+44 (0)2477 714660<\/a><\/h2><\/div><\/div><div id=\"div_block-19-185\" class=\"ct-div-block\" ><div id=\"code_block-9-185\" class=\"ct-code-block\" ><script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script>\n<lottie-player src=\"https:\/\/rawww.com\/wp-content\/uploads\/json\/rawww-grow.json\" background=\"Transparent\" speed=\"1\" style=\"width: 100%;float:right;\" direction=\"1\" mode=\"normal\" loop autoplay><\/lottie-player><\/div><\/div><\/div><\/div><\/section>","protected":false},"featured_media":0,"template":"","categories":[71],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>St Mary&#039;s Guildhall Case Study | Rawww<\/title>\n<meta name=\"description\" content=\"Discover how we helped with reinventing St Mary\u2019s Guildhall\u2019s unique historical presence. Read case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"St Mary&#039;s Guildhall Case Study | Rawww\" \/>\n<meta property=\"og:description\" content=\"Discover how we helped with reinventing St Mary\u2019s Guildhall\u2019s unique historical presence. Read case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Rawww\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T17:26:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/\",\"url\":\"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/\",\"name\":\"St Mary's Guildhall Case Study | Rawww\",\"isPartOf\":{\"@id\":\"https:\/\/rawww.com\/#website\"},\"datePublished\":\"2023-08-01T14:08:49+00:00\",\"dateModified\":\"2024-01-18T17:26:17+00:00\",\"description\":\"Discover how we helped with reinventing St Mary\u2019s Guildhall\u2019s unique historical presence. Read case study.\",\"breadcrumb\":{\"@id\":\"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Work\",\"item\":\"https:\/\/rawww.com\/work\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reinventing St Mary\u2019s Guildhall\u2019s unique historical presence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rawww.com\/#website\",\"url\":\"https:\/\/rawww.com\/\",\"name\":\"Rawww\",\"description\":\"Insight-driven digital creative agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rawww.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"St Mary's Guildhall Case Study | Rawww","description":"Discover how we helped with reinventing St Mary\u2019s Guildhall\u2019s unique historical presence. Read case study.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/","og_locale":"en_GB","og_type":"article","og_title":"St Mary's Guildhall Case Study | Rawww","og_description":"Discover how we helped with reinventing St Mary\u2019s Guildhall\u2019s unique historical presence. Read case study.","og_url":"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/","og_site_name":"Rawww","article_modified_time":"2024-01-18T17:26:17+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/","url":"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/","name":"St Mary's Guildhall Case Study | Rawww","isPartOf":{"@id":"https:\/\/rawww.com\/#website"},"datePublished":"2023-08-01T14:08:49+00:00","dateModified":"2024-01-18T17:26:17+00:00","description":"Discover how we helped with reinventing St Mary\u2019s Guildhall\u2019s unique historical presence. Read case study.","breadcrumb":{"@id":"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rawww.com\/work\/reinventing-st-marys-guildhalls-unique-historical-presence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Work","item":"https:\/\/rawww.com\/work\/"},{"@type":"ListItem","position":2,"name":"Reinventing St Mary\u2019s Guildhall\u2019s unique historical presence"}]},{"@type":"WebSite","@id":"https:\/\/rawww.com\/#website","url":"https:\/\/rawww.com\/","name":"Rawww","description":"Insight-driven digital creative agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rawww.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/work\/59193"}],"collection":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/types\/work"}],"wp:attachment":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/media?parent=59193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/categories?post=59193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}