{"id":59070,"date":"2023-10-12T15:13:56","date_gmt":"2023-10-12T14:13:56","guid":{"rendered":"https:\/\/rawww.com\/?post_type=work&p=59070"},"modified":"2024-05-30T13:11:23","modified_gmt":"2024-05-30T12:11:23","slug":"offering-customers-a-content-led-website-design-to-inspire-everlasting-experiences","status":"publish","type":"work","link":"https:\/\/rawww.com\/work\/offering-customers-a-content-led-website-design-to-inspire-everlasting-experiences\/","title":{"rendered":"Inspiring everlasting experiences with a content-led website"},"content":{"rendered":"

COOMBE ABBEY<\/h4>\n

Inspiring everlasting experiences with a content-led website <\/span><\/h1><\/div><\/div><\/section>\n\n
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80% <\/h2>

increase in new users<\/p><\/div><\/div>

4 Million<\/h2>

page views per year<\/p><\/div><\/div>

6,800<\/h2>

annual website conversions<\/p><\/div><\/div><\/div><\/div><\/section>\n\n

The tale of how Coombe Abbey offered customers a complete brand experience, bringing together the beautiful hotel and grounds into one online destination.<\/h3>
Discovery audit<\/div>
Brand development<\/div>
Brand guidelines<\/div>
Tone of voice<\/div>
Website strategy <\/div>
Content strategy <\/div>
Bookings integration <\/div>
Event online shop<\/div>
Bespoke Inspire Me tool<\/div>
Hotel photography<\/div>
Website WordPress development & design<\/div>
Content marketing<\/div><\/div><\/div><\/div><\/section>\n\n
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The challenge <\/h3>\n

Coombe Abbey, a historic four-star hotel, wanted to reposition the brand as a ‘destination’ for everyone, promoting the wide variety of things to do. From medieval events, to the 500-acre country park, and the new Go Ape tree tops adventure, the website needed to encompass all the activities and experiences available for visitors and guests to enjoy. <\/span><\/p><\/div><\/div><\/div><\/section>\n\n

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Inspiring the perfect stay<\/h3>\n

To satisfy user intent, the new content-led website had to be easy to navigate and provide a more modern and holistic approach in presenting everything there is to do at Coombe Abbey, putting the venue on the map nationally as a standout destination. <\/span><\/p>\n

To ensure visitors to the website were able to quickly find relevant information, we created a bespoke Inspire Me tool, to allow users to tailor their perfect visit to their own interests. Whether they’re looking for a romantic weekend away for two or a unique family experience.<\/p><\/div><\/div><\/div><\/section>\n\n

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Boosting direct bookings <\/h3>\n

To encourage more direct bookings, we integrated multiple online booking systems, making the booking experience seamless and consistent. The Coombe Abbey shop was also updated, offering customers the chance to purchase merchandise, gift vouchers, event tickets and the on-site florist products in one centralised place without having to leave the website.<\/span><\/p><\/div><\/div><\/div><\/section>\n\n

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The family hotel in Warwickshire<\/h3>\n

To attract more families to the hotel, Coombe Abbey developed new family-orientated packages. We provided branding support for the new sub-brand ‘Coombe Families’ and created a ‘Coombe Family Magic’ style guide, informing how to consistently use the new sub-brand digital assets on the website and social media. <\/span><\/p>\n

We also conducted a photoshoot for the hospitality brand, to capture the hotel and park in its best light. This provided their marketing team with a bank of images that they have been able to use across a variety of platforms.<\/p><\/div><\/div><\/div><\/section>\n\n

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“Rawww have helped showcase Coombe Abbey Hotel as a destination with our new website design. The team were always friendly and provided well-researched industry insight from which we could make informed decisions. ”<\/h2>\n

– Managing Director, Coombe Abbey<\/p><\/div><\/div><\/div><\/section>\n\n

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Related projects<\/h3>\n\n
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Mercure<\/a><\/h2>\n\t\t\t\t

A new website that showcases Mercure Newport as a city oasis<\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\n\t\t\t\t
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The Avenue at Coombe<\/a><\/h2>\n\t\t\t\t

Putting The Avenue at Coombe on the map as a family attraction<\/a><\/h3>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\n\t\t\t\t
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+44 (0)2477 714660<\/a><\/h2><\/div><\/div>