{"id":7296,"date":"2023-04-28T12:42:55","date_gmt":"2023-04-28T11:42:55","guid":{"rendered":"https:\/\/rawww.com\/?p=7296"},"modified":"2023-04-28T12:42:55","modified_gmt":"2023-04-28T11:42:55","slug":"online-display-advertising-have-you-tried-it-yet","status":"publish","type":"post","link":"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/","title":{"rendered":"Online display advertising – have you tried it yet?"},"content":{"rendered":"

So you\u2019ve discovered online display advertising and want to understand how it can help boost your brand awareness and sales? Join us as we discuss the ins and outs of online display advertising, including its challenges and how to achieve the highest return on investment (ROI) with the help of AI.<\/strong><\/p>\n

What value does display advertising hold?\"\"<\/h3>\n

Online display advertising helps you reach your target audience in a more focused and effective way, as it has the ability to affect consumers along every stage of the marketing funnel \u2013 from awareness and information to the evaluation of its purpose. When used well, online advertising can help build your brand, target your audience, create purchase intent and show real time conversion rates.<\/p>\n

What are the challenges surrounding display advertising?\"\"<\/h3>\n

Although beneficial, online display advertising does come with its challenges. The rise of digital advertising has become highly competitive with brand’s advancing their online presence. It\u2019s essential that your ad creative captures attention and clearly conveys your message to the target audience. Working with an agency that has experience in the online advertising industry will ensure your ads are created and backed by insight and know-how, maximising the success of your ads and ROI. Read our case study<\/a> to find out how we worked with The Good Garage Scheme on a super money saving digital campaign that raised brand awareness and showcased their vehicle services.<\/p>\n

Another challenge users experience when faced with digital ads is banner blindess. Banner blindness refers to what happens when there\u2019s an influx of online ads and general content. The amount of ads out there can make it difficult to cut through the noise and get your ad seen by the right audience, at the right time. Understanding how to capture your audience\u2019s attention with your ads and making them as punchy and creative as possible, in both copy and design, is essential if you want to drive results.<\/p>\n

Further to this, online display advertising works so well because you\u2019re able to target pre-defined audiences, but if you don\u2019t know who you\u2019re targeting, your message won\u2019t be received or understood, meaning you won\u2019t achieve the desired interest. One way to combat this is to invest into a brand and marketing audit,\u00a0this provides valuable insight into who your target audience are and their true needs. Our audits equip us with the insight to provide you with strategic marketing recommendations and help get the most ROI for your budget. Find out more about our audits here<\/a>.<\/p>\n

Making online display advertising more effective with AI<\/h3>\n

\"\"<\/h3>\n

The development of technology, specifically AI, over the last few years has had a huge impact on display advertising as we know it.<\/p>\n

When it comes to ad personalisation and targeting, thanks to AI, advertising teams have unlocked new levels of consumer insight that can target relevant ads directly to interested audiences. It\u2019s now possible to segment populations into targeted groups to create higher ROI. These groups are selected by machine learning algorithms that recognise patterns in consumer behaviour and determine which messages resonate best with each individual. This has led to 14% of marketers already using AI for customer segmentation today.<\/a><\/p>\n

As humans, we all have our limits, which is why estimating an ad campaign\u2019s success has been a challenge, until now. AI technology and its predictive analytics have finally made it possible to predict how a campaign will do, providing advertising teams with more insight into what they need to make effective decisions. Based on patterns found in historical data, predictions on a campaign\u2019s future outcomes can be determined and applied. The useful thing about this process is that it allows brands to \u201ctest\u201d the efficiency of campaigns before they distribute them. AI\u2019s predictive methods ensure brands can pinpoint which audiences are most likely to be converted by their campaigns, and so far have enabled brands to lift their average conversion rates by more than 22%.<\/a><\/p>\n

It seems that AI technology is certainly shaping the future of advertising for the better. However we must acknowledge a place for human intervention alongside emerging tools. After all, no-one knows your brand better than the people who market them and use them. A combination of the two is bound to be the best mix.<\/p>\n

Having read our take on online display advertising and considering the application of AI, is this something you\u2019d like to try to help boost your brand?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

So you\u2019ve discovered online display advertising and want to understand how it can help boost your brand awareness and sales?…<\/p>\n","protected":false},"author":4,"featured_media":58228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[15,37,38,39],"acf":[],"yoast_head":"\nOnline display advertising - have you tried it yet? | Rawww<\/title>\n<meta name=\"description\" content=\"Discover the ins and outs of online display advertising, including the challenges, benefits and the use of AI. Read to find out more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online display advertising - have you tried it yet? | Rawww\" \/>\n<meta property=\"og:description\" content=\"Discover the ins and outs of online display advertising, including the challenges, benefits and the use of AI. Read to find out more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/\" \/>\n<meta property=\"og:site_name\" content=\"Rawww\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-28T11:42:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/04\/Rawww-online-display-ad-Feature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/\",\"url\":\"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/\",\"name\":\"Online display advertising - have you tried it yet? | Rawww\",\"isPartOf\":{\"@id\":\"https:\/\/rawww.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/04\/Rawww-online-display-ad-Feature.png\",\"datePublished\":\"2023-04-28T11:42:55+00:00\",\"dateModified\":\"2023-04-28T11:42:55+00:00\",\"author\":{\"@id\":\"https:\/\/rawww.com\/#\/schema\/person\/72fc10676837f6fd1f383d77d21ee8f2\"},\"description\":\"Discover the ins and outs of online display advertising, including the challenges, benefits and the use of AI. Read to find out more.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/#primaryimage\",\"url\":\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/04\/Rawww-online-display-ad-Feature.png\",\"contentUrl\":\"https:\/\/rawww.com\/wp-content\/uploads\/2023\/04\/Rawww-online-display-ad-Feature.png\",\"width\":1500,\"height\":1500},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rawww.com\/#website\",\"url\":\"https:\/\/rawww.com\/\",\"name\":\"Rawww\",\"description\":\"Insight-driven digital creative agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rawww.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/rawww.com\/#\/schema\/person\/72fc10676837f6fd1f383d77d21ee8f2\",\"name\":\"Alison\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/rawww.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/01\/Alison-96x96.png\",\"contentUrl\":\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/01\/Alison-96x96.png\",\"caption\":\"Alison\"},\"description\":\"Head of projects\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online display advertising - have you tried it yet? | Rawww","description":"Discover the ins and outs of online display advertising, including the challenges, benefits and the use of AI. Read to find out more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/","og_locale":"en_GB","og_type":"article","og_title":"Online display advertising - have you tried it yet? | Rawww","og_description":"Discover the ins and outs of online display advertising, including the challenges, benefits and the use of AI. Read to find out more.","og_url":"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/","og_site_name":"Rawww","article_published_time":"2023-04-28T11:42:55+00:00","og_image":[{"width":1500,"height":1500,"url":"https:\/\/rawww.com\/wp-content\/uploads\/2023\/04\/Rawww-online-display-ad-Feature.png","type":"image\/png"}],"author":"Alison","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alison","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/","url":"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/","name":"Online display advertising - have you tried it yet? | Rawww","isPartOf":{"@id":"https:\/\/rawww.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/#primaryimage"},"image":{"@id":"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/#primaryimage"},"thumbnailUrl":"https:\/\/rawww.com\/wp-content\/uploads\/2023\/04\/Rawww-online-display-ad-Feature.png","datePublished":"2023-04-28T11:42:55+00:00","dateModified":"2023-04-28T11:42:55+00:00","author":{"@id":"https:\/\/rawww.com\/#\/schema\/person\/72fc10676837f6fd1f383d77d21ee8f2"},"description":"Discover the ins and outs of online display advertising, including the challenges, benefits and the use of AI. Read to find out more.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/rawww.com\/online-display-advertising-have-you-tried-it-yet\/#primaryimage","url":"https:\/\/rawww.com\/wp-content\/uploads\/2023\/04\/Rawww-online-display-ad-Feature.png","contentUrl":"https:\/\/rawww.com\/wp-content\/uploads\/2023\/04\/Rawww-online-display-ad-Feature.png","width":1500,"height":1500},{"@type":"WebSite","@id":"https:\/\/rawww.com\/#website","url":"https:\/\/rawww.com\/","name":"Rawww","description":"Insight-driven digital creative agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rawww.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/rawww.com\/#\/schema\/person\/72fc10676837f6fd1f383d77d21ee8f2","name":"Alison","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/rawww.com\/#\/schema\/person\/image\/","url":"https:\/\/rawww.com\/wp-content\/uploads\/2024\/01\/Alison-96x96.png","contentUrl":"https:\/\/rawww.com\/wp-content\/uploads\/2024\/01\/Alison-96x96.png","caption":"Alison"},"description":"Head of projects"}]}},"_links":{"self":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/posts\/7296"}],"collection":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/comments?post=7296"}],"version-history":[{"count":1,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/posts\/7296\/revisions"}],"predecessor-version":[{"id":60195,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/posts\/7296\/revisions\/60195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/media\/58228"}],"wp:attachment":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/media?parent=7296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/categories?post=7296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/tags?post=7296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}