{"id":60408,"date":"2023-11-13T15:24:44","date_gmt":"2023-11-13T15:24:44","guid":{"rendered":"https:\/\/rawww.com\/?page_id=60408"},"modified":"2024-01-16T12:50:42","modified_gmt":"2024-01-16T12:50:42","slug":"manufacturing","status":"publish","type":"page","link":"https:\/\/rawww.com\/insights\/manufacturing\/","title":{"rendered":"Manufacturing"},"content":{"rendered":"<section id=\"section-9-61746\" class=\" ct-section\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-2-61746\" class=\"ct-div-block links-red-hover fade-all\" ><a id=\"link-3-61746\" class=\"ct-link \" href=\"https:\/\/rawww.com\/insights\/\"   ><div id=\"text_block-4-61746\" class=\"ct-text-block breadcrumb\" >Insights<\/div><\/a><div id=\"fancy_icon-5-61746\" class=\"ct-fancy-icon breadcrumb-arrow\" ><svg id=\"svg-fancy_icon-5-61746\"><use xlink:href=\"#Lineariconsicon-chevron-right\"><\/use><\/svg><\/div><div id=\"text_block-6-61746\" class=\"ct-text-block breadcrumb\" >Manufacturing<\/div><\/div><\/div><\/section>\n\n<section id=\"section-13-41\" class=\" ct-section cover-animation\" ><div class=\"ct-section-inner-wrap\"><div id=\"_rich_text-6-172\" class=\"oxy-rich-text animate-title\" ><h1>How to market complex manufacturing products<\/h1><\/div><div id=\"code_block-7-172\" class=\"ct-code-block json-ribbon\" ><script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script>\n\n<lottie-player src=\"https:\/\/wordpress-169062-3384511.cloudwaysapps.com\/wp-content\/uploads\/json\/rollover-ribbon.json\" background=\"transparent\" speed=\"1\" style=\"width:100%\" direction=\"1\" mode=\"bounce\" loop autoplay><\/lottie\n\n<\/div><div id=\"code_block-8-172\" class=\"ct-code-block\" ><\/div><\/div><\/section>\n\n<section id=\"section-945-41\" class=\" ct-section\" ><div class=\"ct-section-inner-wrap\"><div id=\"div_block-946-41\" class=\"ct-div-block \" ><div id=\"div_block-947-41\" class=\"ct-div-block margin-bottom\" ><img decoding=\"async\"  id=\"image-948-41\" alt=\"Insight paper\" src=\"https:\/\/rawww.com\/wp-content\/uploads\/2024\/01\/Manufacturing-detail.jpg\" class=\"ct-image\"\/><\/div><\/div><div id=\"div_block-952-41\" class=\"ct-div-block form-insight\" ><div id=\"_rich_text-962-41\" class=\"oxy-rich-text links-underline p-no-margin\" ><h3>Why should you download this guide?<\/h3>\n<p>&nbsp;<\/p>\n<p>You&#8217;ll learn about the following insight:<\/p>\n<ul>\n<li>How to develop a strong brand strategy<\/li>\n<li>Creating a compelling story that sells<\/li>\n<li>The art of consistency<\/li>\n<li>Who to involve as part of the process<\/li>\n<\/ul><\/div><div id=\"shortcode-12-60390\" class=\"ct-shortcode\" ><script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==n?t.apply(null,r):r[0]=t.apply(null,r)})),\"filter\"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});<\/script>\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_4' >\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Insights &#8211; Manufacturing<\/h2>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_4'  action='\/wp-json\/wp\/v2\/pages\/60408' data-formid='4' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_4_1\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_4_1\" ><label class='gfield_label gform-field-label' for='input_4_1'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_1' id='input_4_1' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_4_3\" class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_4_3\" ><label class='gfield_label gform-field-label' for='input_4_3'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_4_3' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_4_4\" class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_4_4\" ><label class='gfield_label gform-field-label' for='input_4_4'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_4_4' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_4_5\" class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_4_5\" ><label class='gfield_label gform-field-label' for='input_4_5'>Company Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_4_5' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_4_6\" class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_4_6\" ><label class='gfield_label gform-field-label' for='input_4_6'>Job Title<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_4_6' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_4_7\" class=\"gfield gfield--type-phone gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_4_7\" ><label class='gfield_label gform-field-label' for='input_4_7'>Phone no.<\/label><div class='ginput_container ginput_container_phone'><input name='input_7' id='input_4_7' type='tel' value='' class='large'    aria-invalid=\"false\"   \/><\/div><\/div><\/div><\/div>\n        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_4' class='gform_button button' value='Request download'  onclick='if(window[\"gf_submitting_4\"]){return false;}  if( !jQuery(\"#gform_4\")[0].checkValidity || jQuery(\"#gform_4\")[0].checkValidity()){window[\"gf_submitting_4\"]=true;}  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_4\"]){return false;} if( !jQuery(\"#gform_4\")[0].checkValidity || jQuery(\"#gform_4\")[0].checkValidity()){window[\"gf_submitting_4\"]=true;}  jQuery(\"#gform_4\").trigger(\"submit\",[true]); }' \/> \n            <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='4' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_4' value='WyJbXSIsImU2MTRiODJiMjdjMGQzY2ZjMTVkMGJhZDFhOTAxNWUyIl0=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' \/>\n            <input type='hidden' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https:\/\/rawww.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https:\/\/rawww.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"4\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);                if (event.defaultPrevented) {                return;         }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_4\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_4\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_4\" );        let postRenderFired = false;                function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            jQuery( document ).trigger( 'gform_post_render', [4, current_page] );            gform.utils.trigger( { event: 'gform\/postRender', native: false, data: { formId: 4, currentPage: current_page } } );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div><div id=\"_rich_text-19-60390\" class=\"oxy-rich-text links-red\" ><p>Your data is safe with us. To find out more about how we will use and store your email data go to our <a href=\"https:\/\/rawww.com\/privacy-and-cookies-policy\/\">Privacy Policy<\/a> page.<\/p><\/div><\/div><\/div><\/section>\n\n\n<div style=\"height:6vw\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":59016,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative B2B manufacturing marketing | Rawww<\/title>\n<meta name=\"description\" content=\"Download our B2B manufacturing marketing insight guide, to better understand how to market complex manufacturing products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rawww.com\/insights\/manufacturing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative B2B manufacturing marketing | Rawww\" \/>\n<meta property=\"og:description\" content=\"Download our B2B manufacturing marketing insight guide, to better understand how to market complex manufacturing products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rawww.com\/insights\/manufacturing\/\" \/>\n<meta property=\"og:site_name\" content=\"Rawww\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T12:50:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rawww.com\/insights\/manufacturing\/\",\"url\":\"https:\/\/rawww.com\/insights\/manufacturing\/\",\"name\":\"Creative B2B manufacturing marketing | Rawww\",\"isPartOf\":{\"@id\":\"https:\/\/rawww.com\/#website\"},\"datePublished\":\"2023-11-13T15:24:44+00:00\",\"dateModified\":\"2024-01-16T12:50:42+00:00\",\"description\":\"Download our B2B manufacturing marketing insight guide, to better understand how to market complex manufacturing products.\",\"breadcrumb\":{\"@id\":\"https:\/\/rawww.com\/insights\/manufacturing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rawww.com\/insights\/manufacturing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rawww.com\/insights\/manufacturing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Insights\",\"item\":\"https:\/\/rawww.com\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Manufacturing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rawww.com\/#website\",\"url\":\"https:\/\/rawww.com\/\",\"name\":\"Rawww\",\"description\":\"Insight-driven digital creative agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rawww.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creative B2B manufacturing marketing | Rawww","description":"Download our B2B manufacturing marketing insight guide, to better understand how to market complex manufacturing products.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rawww.com\/insights\/manufacturing\/","og_locale":"en_GB","og_type":"article","og_title":"Creative B2B manufacturing marketing | Rawww","og_description":"Download our B2B manufacturing marketing insight guide, to better understand how to market complex manufacturing products.","og_url":"https:\/\/rawww.com\/insights\/manufacturing\/","og_site_name":"Rawww","article_modified_time":"2024-01-16T12:50:42+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rawww.com\/insights\/manufacturing\/","url":"https:\/\/rawww.com\/insights\/manufacturing\/","name":"Creative B2B manufacturing marketing | Rawww","isPartOf":{"@id":"https:\/\/rawww.com\/#website"},"datePublished":"2023-11-13T15:24:44+00:00","dateModified":"2024-01-16T12:50:42+00:00","description":"Download our B2B manufacturing marketing insight guide, to better understand how to market complex manufacturing products.","breadcrumb":{"@id":"https:\/\/rawww.com\/insights\/manufacturing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rawww.com\/insights\/manufacturing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rawww.com\/insights\/manufacturing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Insights","item":"https:\/\/rawww.com\/insights\/"},{"@type":"ListItem","position":2,"name":"Manufacturing"}]},{"@type":"WebSite","@id":"https:\/\/rawww.com\/#website","url":"https:\/\/rawww.com\/","name":"Rawww","description":"Insight-driven digital creative agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rawww.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/pages\/60408"}],"collection":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/comments?post=60408"}],"version-history":[{"count":16,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/pages\/60408\/revisions"}],"predecessor-version":[{"id":62329,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/pages\/60408\/revisions\/62329"}],"up":[{"embeddable":true,"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/pages\/59016"}],"wp:attachment":[{"href":"https:\/\/rawww.com\/wp-json\/wp\/v2\/media?parent=60408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}