Having worked with Shire Foods for several years, it was time to update their branding in order to compete with competitors who have created an identity that aligns to B2B and B2C customers. From product development, to crimping pasties, it was important that the new branding defined the food manufacturing company as national players, who have a unique story to tell.
Starting with the modernised logo, a more rounded font style gives the resemblance of a pie, paired with the clear emphasis on when they were first established, which has taken the logo from formal to welcoming, resonating with both B2B and B2C audiences.
We also created bespoke illustrations of local landmarks such as the Chesterton Windmill, playing on the idea of locality and humble beginnings. Proving that even in the manufacturing industry, it’s important to showcase a brand’s story and qualities, to distinguish themselves and form a connection with their customers.
Working closely with their commercial team, the new website and branding pulls out the brand’s story, focusing on their history, people and product quality. Through careful planning and art direction, we were able to capture the spirit of the factory through a photoshoot, which included on-site product photography.
It was essential that the branding didn’t just focus on their quality products, but the people who work daily at the factory to produce these perfect pies and pasties, which was emphasised in the photography and through captivating content.
Seamlessly blending the branding and website into one experience to meet the client’s needs has; improved lead generation, allowed for strong brand storytelling that appeals to locals, and highlights Shire’s food manufacturing capabilities and industry expertise.
– Commercial Manager, Shire Foods
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