Branding on demand childcare

Originally a brand that placed a huge focus on young children, Kowalah wanted to refresh their brand to position themselves as an all-round childcare provider. Featuring a logo that uses shapes to symbolise the sitter and child as one entity, as well as aspirational photography, the copy and design now reflects trust and a new approach to childcare.


  • Branding
  • Website design
  • B2C handout
  • B2B advertising
  • Landing page design
  • Social media support
The Kowalah brand needed to balance the fine line between safely caring for children and a modern technology business. Rawww were able to craft three strong brand directions that reflected this balance, and one that really stood out and became the Kowalah brand in use today.

Director, Kowalah