increase in website traffic
boost in search visibility
customer engagement
When Coastal, a restaurant attached to the Mercure Brighton Hotel, first approached the team at Rawww, they were faced with an identity dilemma. Despite boasting a prime seaside location and a delicious, locally-sourced menu, they were struggling to shake the ‘hotel restaurant’ stereotype and make a splash with their own, unique digital presence. The brief was clear – position Coastal as a local eatery in its own right, drawing both Brighton natives and passing guests through their doors.
Our strategy was clear-cut yet creative: craft a digital presence that felt authentically independent, one genuinely reflective of Brighton’s vibrant community and coastal charm. Instead of merely showcasing menus, we designed a dynamic landing page packed with local insights, an immersive video, and engaging content celebrating Brighton’s hidden gems and the joys of locally-sourced cuisine. This way, we transformed Coastal’s identity from hotel restaurant into an establishment deeply woven into Brighton’s rich cultural landscape, encouraging locals to discover, dine, and enjoy.
Our comprehensive approach blended creativity, technology, and strategic insight, beginning with distinctive digital brand development to clearly position Coastal as a vibrant, independent destination in Brighton. We undertook a complete redesign which focused on strong, clean UI and intuitive site navigation, making key information more accessible and appealing. Custom website development ensured optimal performance across devices, while authentic, SEO-driven copywriting amplified Coastal’s online visibility and organic reach.
Rawww continues to provide proactive website support through our ongoing relationship, including regular updates and continuous optimisation to maintain peak site performance. Most recently, we’ve launched a dedicated local campaign celebrating Brighton’s rich culinary heritage, highlighting locally-sourced produce and engaging residents with vibrant imagery, curated video content, and fresh, localised ideas for experiencing the city’s hidden gems, further strengthening Coastal’s connection with the Brighton community.
- Senior Marketing Executive, Aimbridge
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