With over a million travellers expected to travel through Birmingham International Airport during the summer, we were tasked with creating an engaging campaign that drove customers to pre-book their airport parking.
The key message of the campaign was ‘sorted’, to reflect this stress-free approach to preparing for a holiday. With dual brand guidelines in mind, we ensured synergy with NCP and Birmingham airport branding. We also delivered a range of both digital and offline materials.
Campaign concept design
Outdoor poster campaign
Digital in-airport poster campaign
Taxi wraps and in-seat promotion
Regional publicity. Improved pre-book sales. Happy holiday parkers.