increase in users
increase in paid advertising conversion value
When Nottingham Venues, a venue-management and hospitality business based in the University of Nottingham campuses, first approached the Rawww team, they found themselves facing a challenge. It was becoming difficult to maintain advertising and marketing messaging for each of their separate venue offerings that was distinct enough to appeal to a varied audience demographic whilst also aligning with a broader business strategy.
Through smart, data-driven strategy that encompassed thorough local and national SEO as well as content optimisation, backlink building, and paid advertising campaigns, we transformed Nottingham Venues’ digital presence.
The main hurdle facing Nottingham Venues was clarity. With conference spaces, hotels, restaurants, and event venues all operating under the same brand umbrella, their digital presence risked confusing potential customers about what they actually offered and who could use their services.
A common misconception was that their facilities were exclusively for university use, when in reality, anyone could book their hotels, rent their event spaces, or dine at their restaurants. This perception issue was limiting their reach and preventing them from converting potential customers outside the university demographic.
With multiple business entities to promote, Nottingham Venues needed a strategic approach that would maximise the impact of their marketing investment. This meant prioritising the most impactful SEO opportunities whilst ensuring each venue offering received paid advertising visibility to drive enquiries for conference bookings, hotel reservations, and table bookings.
We began by conducting comprehensive audits of Nottingham Venues’ existing digital marketing efforts, analysing everything from data, performance, setup and optimisation techniques to their existing SEO and paid advertising campaigns. This data-driven foundation allowed us to identify exactly where opportunities existed and which actions would deliver the greatest return on investment.
Our versatile keyword strategy focused on both high-value search terms alongside niche opportunities that had lower competition but strong intent signals, ensuring Nottingham Venues’ digital presence remained targeted and varied.
By understanding the distinct customer journeys for each service, whether someone was searching for a conference venue, planning a wedding, or looking for a hotel stay for a local event or weekend break, we could create targeted content and advertising strategies that spoke directly to each audience's needs whilst reinforcing the overall Nottingham Venues brand.
Armed with clear insights, we implemented a multi-faceted approach that transformed Nottingham Venues’ digital presence.
We refined existing website copy and created new landing pages that clearly articulated each venue offering, making it immediately obvious that Nottingham Venues’ facilities were open to everyone, not just the university community. Technical improvements ensured search engines could properly crawl and index all of their offerings, whilst our local SEO focus made it easier for nearby customers to discover their conference spaces, hotels, and dining options.
We audited and optimised their paid advertising campaigns to align with each business entity’s priorities, and through strategic blog content, we built authority around venue management, events, and hospitality topics that drove qualified traffic whilst supporting broader SEO goals.
The results speak for themselves: a 150% increase in users year-on-year, a 128% increase in website conversions, and an impressive 498% increase in paid ad conversion value. Blog sessions surged by 616%, search visibility grew by 31%, and purchase revenue increased by 111%, all whilst maintaining an above industry average SEO health score.
Nottingham Venues’ success demonstrates how strategic digital marketing can transform a complex, multi-faceted business into a clear and accessible brand that drives real results. By combining thorough SEO auditing, targeted keyword strategy, technical optimisation, and smart paid advertising, we helped them overcome perception barriers and reach audiences beyond their university location.
Ready to grow your venue’s digital presence? Whether you’re managing a single venue or multiple hospitality offerings, our team can help you cut through the noise and connect with the right customers. Get in touch to discover how we can transform your venue’s digital performance.
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