uplift in users and sessions in the first month of launch
engagement rate
As a brand, IXL Events is cinematic and extravagant. They offer luxuries most venues can’t, like total estate exclusivity, indoor vehicle stages and helipad arrivals. They’re a high-end event concierge whose only goal is to make your grandest ideas a reality. The issue? Their branding and website design weren’t highlighting that.
The prior branding and website were largely geared towards Asian and large weddings, not showcasing the larger corporate offerings IXL provides, and the brand messaging lacked synergy. Rawww’s mission was to refresh the current brand strategy and create a website that actually reflected the bespoke nature of the business, events and services offered.
We developed a brand that reflected the latest business strategy and target audience by removing ‘Centre’ from the name and focusing on IXL Events as an updated brand identity. This opened up the brand’s messaging, appealing to corporate opportunities as well as weddings.
We focused visual branding on the venue’s features and celebrations, scaling back the colour palette to let the high calibre of the photos and video content stand out. We also removed all traces of red from the brand guidelines, as red mainly appeals to the Indian wedding market.
Reflecting the wider target audience, we designed and developed an intuitive website that allowed users to find content in under 2 seconds. We crafted the website around IXL Events’ amazing photography and videography, selling the luxury experience of being at IXL without physically being there. We optimised the site to ensure all the vital information users needed to enquire was easily accessible, as well as pushing the new Polo Club hotel.
By addressing the outdated branding and website design, we’ve created a digital space that, both visually and conceptually, reflects the luxury customers will experience with IXL Events - and with a 45% increase in users and sessions with a 92% engagement rate, it’s clear that their target audience is responding positively to these changes.
– Director, IXL Events Centre
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