As a leading supplier of high-quality plastic products, Plastics Hub needed a clear and effective strategy to drive sales through social media and SEO. It was essential for us to create content that not only aligned with their customers’ needs, but also highlighted their USPs. The content had to resonate with customers, enhance brand recognition, and drive conversion.
We began by developing a content marketing strategy that targeted both local and national customers. Our aim was to highlight the high standards of Plastics Hub’s products and services, ensuring that customers could clearly see the value they offered. This included the creation of paid ads that reinforced the ease of the Plastics Hub buying process.
Through a combination of photography, video, and creative messaging, we emphasised the business’ commitment to quality and hands on customer services. By focusing on the brand’s core values and positioning their products as reliable, high quality and cost effective, we were able to build trust across multiple social media channels for Plastics Hub.
To further improve Plastics Hub’s online presence, we implemented a thorough SEO and social media strategy. This involved SEO keyword research, the creation of educational blog content, and optimising current pages in order to cater to both informational and transactional searches. Having optimised the website and social platforms to ensure maximum visibility in search engines, our bespoke monthly reporting allowed us to continuously refine our approach for optimal performance.
Social media management ensured consistent, engaging content was shared across platforms, driving organic traffic and boosting audience interaction. The tailored content plans were designed to align with customer needs, taking into account seasonality and new products, while the social strategy reinforced trust and encouraged purchasing decisions.
We are providing ongoing support to Plastics Hub. Recently, we have supported the team with ground photography, drone footage and video production, to improve their content. We are also currently supporting the creation of specific landing pages for the Plastics Hub website, working to better the user journey and serve up relevant content in order to convert more customers.
– Managing Director, Plastics Hub
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