engagement rate
increase in users in the first month
boost in restaurant brand awareness on Google
When the team behind TRIBE Hotel Manchester Airport approached us, their mission was clear: to create a bold, standalone digital presence that embodied the brand’s global style whilst embracing its Manchester Airport location. With the main TRIBE Hotels site covering multiple properties, the Manchester destination needed its own voice, one that would increase visibility, drive bookings, and connect with both international travellers and local guests. A complete hotel website design refresh was in order, so Rawww set to work crafting a brand-new site that would help the unique identity of TRIBE Hotel Manchester Airport to soar.
We began by immersing ourselves in the TRIBE brand, known for its contemporary, design-led style, and marrying that aesthetic with a deep understanding of the local Manchester audience. The result? A sleek, modern hotel website design tailored specifically to the property’s location, featuring a suite of smart digital tools that amplify bookings across rooms, dining, and events.
The new site puts location front and centre, with a content strategy designed to highlight Manchester’s cultural appeal and the convenience of the airport setting. High-impact video and image galleries showcase TRIBE’s bold, urban interiors, while an interactive map and dedicated location hub make it easy for guests to explore the area. We delivered expert SEO support to boost visibility and site traffic, including detailed SEO strategy and localised optimisation to target geo-specific customers. Room booking functionality is seamlessly integrated throughout the user journey, supported by strategic calls to action that guide users towards conversion. To keep the experience fresh and engaging, a bespoke ‘Tribe Journal’ shares news, local inspiration, and exclusive offers.
From wireframes and keyword strategy to UX and design, front-end development, and copywriting, we provided a comprehensive hotel website design solution. Every element of the site is optimised for peak performance, and we continue to support the brand with ongoing maintenance and updates.
By localising the content while staying true to the TRIBE brand DNA, the site has helped to establish TRIBE Hotel Manchester Airport as a destination in its own right, boosting online visibility and making it easier for guests to book stays, reserve tables, and engage with what’s on offer.
- Marketing Manager, TRIBE Manchester Airport
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