increase in conversions
increase in user engagement
increase in targeted reach
BALI, a trusted trade association representing the landscape industry with over 900 accredited members, needed to boost both new membership and engagement with existing members.
A key part of the brief was to elevate the BALI Awards, a prestigious event in their annual calendar, and highlight the significance of the sponsors involved. BALI wanted to extend its reach across multiple social media channels, while also optimising its paid social media budget.
Following a detailed discovery audit where we were able to identify key targets, membership challenges, and the importance of the BALI Awards, we used this insight to work closely with BALI to create a detailed content plan, incorporating client feedback to ensure it was aligned with their messaging.
From there, we developed a variety of engaging, visually appealing content that both informed existing members and attracted new ones. The plan emphasised BALI’s credibility, useful resources, and their 50 year history, all while showcasing the BALI Awards as a pivotal industry event.
Our paid social media strategy also leveraged insights from the discovery to maximise return on investment, and maintain consistency in messaging. We prepared a strategic spend recommendation based on BALI’s goals and the desired reach across their chosen platforms.
By creating engaging social content that aligns with their brand’s authority, and drives meaningful interactions with their audience, we’ve managed to successfully improve and coordinate BALI’s social channels across Instagram, Facebook, LinkedIn and X.
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