Read our AZOTEA Case Study | Rawww

AZOTEA

A colourful digital presence for AZOTEA, a Latin American rooftop experience in Leeds​

Showcasing a new and upcoming rooftop bar with a colourful and cohesive website that inspires, attracts and excites.

Website strategy
Website design
Website development
SEO optimisation
Copywriting
Ongoing support
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4000

Over 4,000 clicks in the first month     

A website

that inspires bookings 

A cohesive

digital experience 

The challenge

AZOTEA, an emerging rooftop bar and restaurant in Leeds, recently opened its doors to the public. Situated atop the Hyatt Place Hotel, AZOTEA sought to establish a unique and independent brand identity, distinguishing itself from the hotel, to attract both local patrons and visitors. The primary objective was to create a website that would generate interest, inspire bookings, and position AZOTEA as a must-visit destination in Leeds.​

An exclusive rooftop urban oasis

To address Azotea’s needs, we developed and launched a website that encapsulates the essence of the brand, highlighting its unique selling points and values. The site was designed to drive table bookings, attract potential employees, and create a buzz within the Leeds community.​

 

 

A unique experience brought to life 

The website’s design reflects AZOTEA’s vibrant and colourful branding, incorporating elements inspired by Latin American culture to create an inviting and authentic online presence.​ 

We implemented intuitive navigation and a responsive design to ensure a seamless browsing experience across all devices, making it easy for users to explore menus, view events, and make reservations.​

Telling the Latin American tale 

With a bold brand story to tell, we helped craft engaging and informative content that tells the story of Azotea, showcases its offerings, and conveys the lively atmosphere visitors can expect, encouraging reservations and bookings. Paired with a thorough SEO strategy that enhances the website’s visibility on search engines, enabling increased organic traffic for those searching for a unique dining experience in Leeds.

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