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True Traveller

Travel insurance designed by travellers

True Traveller

The brief

Update and refocus True Traveller’s brand to stay connected with its adventurous audience and to maintain its standout position in a fiercely competitive market.


True Traveller’s logo design

What we did

We rethought the brand guidelines for all online and offline media, extending the use of the directional arrow and redefining the visual approach with a simple colour palette and photography of travellers enjoying wild locations. We also improved True Traveller’s website user experience, ensuring the all-important quote process was quick, easy and intuitive.

Enticing photography of travellers used in brand guidelines
We ensured the quote process is user friendly online
We used a simple, strong colour palette in content design
An easy-to-use design for True Traveller consumers on mobiles
On brand print design for True Traveller

“Engaging a design house to totally revamp your brand can be a very daunting task, especially considering the importance and effect it can have on your business, not just for tomorrow, but for the foreseeable future. We were fortunate to have Rawww recommended to us, and I’m pleased to say that the whole experience, and the result, exceeded our expectations tenfold.”

– Director – True Traveller

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