increase in website traffic
increase in organic traffic
increase in website sessions
An inspiring tale of how we helped Gemba Solutions strengthen their brand and secure global continuous improvement, with our end-to-end strategic creative services.
As a provider of software solutions for the manufacturing and production industry, Gemba’s previous branding was tired and didn’t consistently represent their forward-thinking business strategy and expert friendly team behind the operation.
We wanted to bring the idea of ‘empowerment’ to the forefront of their brand message; Gemba ‘empower productivity’ in their clients, who in turn empower their workforce to achieve results. We introduced a vibrant new colour palette to better reflect the team’s friendly personalities.
Fluid nodes merge together from start to finish to define Gemba’s end-to-end service and represent a production line. We also sub-branded Gemba’s three core software products, each product now has a unique identity that is inline with the overarching brand look. The branding project also included defining their tone of voice.
Over the years, we've created a new website, launched a Remote Working campaign to navigate the pandemic, and developed internal branding for a seamless brand experience both off-site and on-site. This comprehensive marketing toolkit brings content to life, humanises the brand, and promotes Gemba's unique company culture.
- Gemba Solutions