Showcasing The Good Garage Scheme’s mission to save customers money on their vehicle services, by connecting them to trusted, local garages with a powerful marketing campaign.
The Good Garage Scheme was established due to a lack of trust in the independent automotive industry. The scheme works to pair vehicle owners with local, affordable and highly rated ‘Good Garages’ that collectively have over one million positive reviews. This scheme was the first in the market.
The Good Garage Scheme were eager to raise brand awareness to both vehicle owners and garage owners, in order to help connect people to better garages that could provide first-class service and recognise the financial challenges that customers may be facing during the cost of living crisis.
This campaign had to distinguish from their current messaging, but also tie in with the overall brand in order to maintain consistency. The campaign messaging was based around giving customers peace of mind and avoiding unexpected costs, by choosing a Good Garage member to get their vehicle serviced.
The key ‘money saving’ message was incorporated into the digital assets reflecting a diverse range of Good Garage mechanics posed as the ‘Money Saving Garage Heroes’. The campaign showcased both the financial benefits of choosing a Good Garage and reassured potential customers that these garages were reliable and trustworthy, everything a vehicle owner is looking for in a garage.
Through social profile optimisation and regular weekly social posting, The Good Garage Scheme were able to clearly position their values and promote their overall mission by engaging with their current following regularly and informing them of their services and advice.
The digital marketing campaign was rolled out online and successfully positioned them as a brand that is committed to building trust. The campaign received great engagement and we continue to have an ongoing relationship with the brand.