Spotlight: Truprint

For over 30 years, Truprint have been transforming memories into photographs, giving people something physical to treasure over the years.  They’ve also demonstrated progressive thinking, allowing customers to transform their memories into anything they wish, from smart phone covers to calendars. To continue with their forward-thinking approach, Truprint came to us looking for help with a social and online display creative campaign. Here’s how we got on…

The brief

Truprint wanted to create an emotive paid social media advertising campaign that attracted both new and old customers. With the aim of pushing personalised gifts, we got to work on developing a creative idea and range of designs that would get people inspired to use Truprint.

The idea

With Father’s Day on the horizon, it only made sense to base Truprint’s campaign on this day. It was time to get people to wave goodbye to unwanted Father’s Day presents, such as socks and slippers, and engage with customers who’re looking to spoil their dad in an imaginative and innovative way.

 

The design

The designs were developed with a focus on letting customers create something meaningful and memorable for their dad. The bright colours in the campaign’s design reflected the rainbow effect of the Truprint logo, and there was a key focus on products with a price point on offer, ensuring people were enticed to explore the main website further. These products were chosen based on research of Father’s Day buyer age groups, ensuring that our designs hit the nail on the head.

 

The result

A range of colourful yet impactful designs, which work to sell personalised and charming gifts via a paid social format. Promising to keep dads of all ages happy, we’re sure this will help boost conversions for Truprint during June and beyond.

 

Looking for design or copy support with your upcoming campaign? From web design to paid social media campaigns, we’re here to help give your brand that added splash of creativity it needs to push the boundaries.