CTR improvement
increase in impressions
increase in users
Having acquired a few new event locations, UVB needed to elevate the look and feel of their website. The new website needed to reflect their industry passion, highlight their USPs, and reach a diverse range of clientele, in keeping with their new brand.
We designed and built the website with the target market in mind, introducing a mix of vibrant colour, photography and illustrations, taking the user on a journey through the one-of-a-kind UVB approach. From providing the space, to managing the entire event experience, the new website captures UVB’s quirky brand personality, and builds on business perception in Birmingham.
Having elevated the easy to navigate website, we focused on the experimental element of the brand, and ensured it reflected the range of event rooms and expertise UVB had to offer. From corporate events, such as award dinners and parties, associations and charity events, to the occasional wedding, their versatility is showcased throughout the website.
It was important that the website was also future proofed for the developing business changes, as UVB are working to acquire new locations into their portfolio, including, The Alexander Stadium. The flexible website accommodates for any future acquisitions, which is key for business growth.
– Commercial Director, UVB