September saw lots of thought-provoking creative work with WaterAid sharing a powerful ice sculpture message, BT advocating energy changes, and Women’s Aid raising awareness of coercive control.
Join us as we take a closer look at a mix of our favourite and stand-out industry work launched this month in our latest Good Stuff Round-up…
‘BT encourage environmental change in ‘Sofa Summit’ campaign
BT has launched an online hub and integrated marketing campaign to spark a conversation on everyday environmentalism, called ‘BT Big Sofa Summit’.
The eight-week campaign fronted by the likes of Kimberely Walsh and Diversity duo, Perri Kiely and Jordan Banjo, aims to encourage its customers to change the way they think about their role in the environment.
The campaign was run across the top social media channels, Facebook, Instagram, and Twitter. As well as being broadcasted on its news brand owners Reach and News UK, and its own channel, BT Sport.
The celebrities each integrated their own careers into the summit where they discussed how they reduced their carbon dioxide emissions. From shortening shower time and installing LED lighting around the house, to providing sustainable tips for running a business.
We think it’s great that a household brand like BT are raising awareness of this issue and getting across the message that everyone has a role to play. With the recent announcement of plans to bring forward its net zero target from 2045 to 2030, we think they’re well on their way.
Women’s Aid releases striking fashion ad to illustrate coercive control
Women’s Aid is working hard to provide protection for women and children from domestic violence. After seeing a particular increase in cases during the pandemic, the charity is currently raising awareness of coercive control which has been illegal in the UK since December 2015.
In its latest campaign by Engine Creative, titled ‘Not Model’s Own’, the charity created a series of spoof fashion ads that illustrate coercive control within a relationship.
The powerful ads emulate fashion ads that are typically seen in a magazine, however, the copy tells another story. The women can be seen to be styled for a photoshoot, but instead of crediting the stylists, the credit reads, ‘by model’s partner’.
In the simple, yet striking ads, an understanding of coercive control is brought to light. Women’s Aid is hopeful that the campaign will trigger women to question anything that doesn’t feel right in their relationship.
WaterAid launches powerful ‘Our Climate Fight’ ice sculpture campaign
WaterAid has been working towards cleaner water availability to change the lives of the most marginalised and poorest people. With 771 million people in the world, a staggering one in ten do not have clean water close to home.
In its latest Thames-side campaign, WaterAid placed four striking ice sculptures by London Bridge to get people talking. The sculptures were created with London-based artists, The Ice Box, and feature people from around the world collecting water to emphasise the fragility of it and how vulnerable the communities are as a result.
The campaign, titled, ‘Our Climate Fight’ shares the harsh realities of those working on the frontline of climate change. They demonstrate how climate change is triggering higher pollution rates, with more frequent flooding.
Passers-by witnessed the sculptures slowly melt away, highlighting not only the water’s fragility, but also the consequences of climate change.
We’ve loved seeing this powerful campaign draw the attention of others to start a conversation on the fragility of water availability in developing countries. It’s definitely going to be a campaign that stays with you.
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from October.
Image Sources: 1.) www.branding.news 2.) www.newsroom.bt.com 3.) www.adweek.com 4.) www.campaignlive.co.uk