ST MARY’S GUILDHALL

Reinventing St Mary’s Guildhall’s unique historical presence

SMGH

69%

engagement rate

107%

increase in users

28%

conversion rate

Reimagining Coventry’s fascinating medieval history, by reinventing St Mary’s Guildhall’s online brand, with a focus on the uniquely immersive experience they provide.

Discovery audit
Brand guidelines
Website design
Website build
Print media
Website SLA support
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The challenge 

Having received a lottery investment of more than £6 million, St Mary’s Guildhall was able to transform into a must see visitor attraction. With plans to reopen their doors, they needed a new website to attract people to the newly opened historical destination.

SMGH

Reimagining Coventry’s history 

St Mary’s Guildhall needed a brand direction that was modern, respectful and appropriate for a wide range of people. To get across the idea that the iconic venue would be reinventing itself as an appealing attraction to all, we developed the existing brand guidelines and updated the internal signage in line with their marketing strategy, which emphasised the end-to-end experience.

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Bringing 700 years of history to life 

To maximise the marketing potential of the new visitor-friendly location and its various commercial offerings, we built a new website that embraces the Guildhall’s medieval history. We introduced colourful patterns to the website design that reflect the renowned glass stained windows, giving the venue a family-friendly feel.

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Maximising educational and hospitality footfall  

The new website considers the entire user journey, including an easy to navigate booking system where group visits, celebrations and an afternoon tea experience can be booked. Alongside increasing booking footfall, the website works to encourage visitors to view the educational resources available, including a virtual tour where you can digitally view the famous Medieval Tapestry on the website, paying homage to the building’s unique history.

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“Rawww have been absolutely amazing to work with. They’ve brought our brand to life with consistency, creativity and uniqueness, and have gone above and beyond to ensure we’re happy with the results. ”  

Marketing Manager, SMGH

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