Ishida design, manufacture and sell individual machines, as well as providing integrated and complete packing lines for fresh and snack food applications. From multihead weighers to snack food bag makers, their product line was extensive and needed to be combined into a structured brochure. They needed a new product range brochure design to promote Ishida at trade shows and send out to both existing and new customers.
Ishida wanted to achieve “top of mind” awareness in the food manufacturing industry across Europe, the Middle East and Africa. It was important the new brochure design outlined their expansive range of products and key product categories, clearly detailing the spec available.
Ishida were after a simple, elegant design that was inline with their new branding strategy. Using their refreshed brand guidelines, we took elements of their design to create a clean, uncluttered brochure that worked alongside their other marketing assets and clearly presented each product. The new design positions Ishida as a ‘modern, innovative and quality’ manufacturer, setting it apart from other more traditional competitors.
Ishida’s product range brochures needed to be translated into six languages including English, German, Spanish, French, Italian and Russian. We worked closely with each of the local teams to update the brochure design to suit each local audience. Following our work with Ishida, they now have eye-catching, multilingual brochure designs that clearly represent each product to help increase sales.
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