Good Stuff.

Printed.com

Using insight to increase sales online

user experience

The brief

To deliver a more consistent user experience for Printed.com that places customer choice at the heart of the design, with the ability to browse products in just three clicks.

user experience
user experience

The fine print

Printed.com provides customers with high quality, affordable digital and litho printing services. From brochures and business cards, to wedding invitations, posters and stickers, the brand offers more than 3000 products on their website. But in a competitive online market, Printed.com required Rawww’s expertise with user insight to help increase online sales through a redesign of their website.

user experience

Using insight to improve user experience

To create a point of difference between Printed.com and competitors, we focused on delivering a website that puts user experience first. In order to do this, we gathered user insight through a series of sessions to enable us to make informed decisions on how to improve user experience online.

To determine if customers had a preference of the two types of product configuration, we recruited both Printed.com customers and non-customers to take part in user testing conducted via recorded video calls. These user sessions provided invaluable insight that informed our decisions and design of the website.

user experience
user experience
user experience

Concentrating on customer choice

Equipped with the user insight we found visitors preferred a design solution in the form of a product configurator, allowing users to build their order. With this in mind, Rawww redesigned Printed.com’s website to better reflect the overall customer journey and improve the experience for visitors.

A handover to Printed.com’s internal design and development teams was also included as part of our Rawww’s service. This included a detailed design system of components with guidance on micro-interactions.

user experience
user experience
user experience

Printed.com now has a refreshed website that has user experience at the heart of the design, enabling customers to browse more than 3000 products in just three clicks.

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