of products and combinations
increase in CTR to website
traffic increase to the website
increase on website impressions
How can you strategically grow a brand to align with business strategy changes? A story of how Perform Better used the strength of their brand as a catalyst to grow and expand their business strategy from Warwickshire to world-class.
Perform Better is the leading sporting destination for the industry’s best sports and performance equipment, the only one of its kind in the UK. Specialising in strength and conditioning, sports science and rehabilitation equipment, Perform Better serve both elite national sporting teams and individual customers.
With high profile clients such as Chelsea Football Club, Scottish Rugby and the University of Leeds, Perform Better distributes elite product brands including Microgate, GymAware, Vertimax and Hyperice.
Since 2007 the business has grown from a team of two setting up Perform Better from their small industrial unit in Warwickshire, to a world class brand. Today, Perform Better’s home is a 12,000sq ft warehouse in Southam, with a fleet of delivery vans and installation contracts in place with elite sporting teams and businesses worldwide.
From publishing their first eight-page product catalogue to launching a further two dedicated range catalogues, the Perform Better brand has continually needed to adapt their digital and print strategies to meet the demand of their ever-growing client based and online customers.
Perform Better needed to ensure a consistent brand experience was recognised across the globe, providing a seamless journey from catalogue to website. By using insight and competitor reviews, we restructured Perform Better’s website making UX improvements to streamline the customer journey from start to finish in less than three clicks. Our refinements have helped drive more traffic to the website, increase online shop sales and enquiries for gym installations from high quality, bigger brands.
Perform Better’s catalogues have also been adapted to accommodate for thousands of products and product combinations, giving prestigious brands the visibility they deserve. We simplified complex categorisation and variables through clever editorial design to improve the user experience and make it easier to understand how to place an order.
After being appointed as the Official Supplier of Fitness Equipment to the Vitality Netball Superleague in 2021, Perform Better also needed brand recognition material created for their custom warm up and cool down gym areas to maximise their brand exposure at the esteemed event.