We love Christmas here at Rawww, so we were excited to work on NCP’s Christmas campaign – featuring none other than the Penguins of Madagascar, in partnership with Fox.
Running across their 500+ car parks during the hectic Christmas period, we needed to bring some real penguin-personality to all our materials. Here’s what we did…
Christmas is an important period for NCP, especially when it comes to city centre parking for shoppers with late night opening, busy weekends, and lots of festive events. We had to keep things festive with some NCP cheer, while making sure customers were aware of the pre-book parking products on offer for them over Christmas.
We produced everything from posters and banners, Christmas cards and digital assets, to internal materials and more.
It was all hands on deck, but we worked hard with NCP to make sure we were channelling the right messages, to produce designs and copy with some real Penguin personality.
You’ll be able to see the campaign in action across NCP car parks this Christmas.
Make sure to keep an eye out for those crafty Penguins!