We’ve been hard at work recently cooking up our latest content marketing campaign for Park Resorts, in partnership with Navigate Digital.
Together we’ve created an amazing Memory Map to help holidaymakers map the best bits of their Park Resorts stay, whether that’s at the park itself or whilst they were off on an adventure during their break.
With our amazing Memory Map campaign, holidaymakers can upload one of their holiday snaps or videos to create their own individual memory postcard. They can then share with their friends across social media, and they can even make more than one postcard if their holiday was packed with memories. They’re guided through the whole process and it’s easy and fun to use, plotting their memory on a map to show where it happened. And to add a bit of an incentive, each customer who shares their memory is entered into a prize draw to win some great Park Resorts prizes – a win-win!
The Memory Map was promoted across Park Resorts locations nationwide via on-park POS material in bars and restaurants, email sends, social media, and much more. This helped to create a bit of a buzz and really got people sharing. And now, we’re even adding in seasonal versions of the tool to tie into key periods on the Park Resorts calendar… first up, Halloween!
A few months down the line, we now have hundreds of memories plotted on our memory map – and they’re still coming in daily. Keep an eye out for our new Halloween Memory Map with a few spooky touches as well… why not share your own amazing memories and see for yourself?