100s of advertising formats
80 email component combinations
Improved digital advertising CTR
How On the Beach used digital marketing techniques and the strength of their brand to encourage users to book their beach holidays with confidence online rather than visiting a travel agency.
On the Beach is one of the UK’s leading online travel agents. Fuelled by beach experts, the multi-award-winning business offers comprehensive beach holiday packages, services, and travel information, making it the perfect destination for holiday bookings.
Already a well-established company, On the Beach wanted to increase their sales further by implementing a variety of digital marketing techniques. The aim was to encourage potential consumers to book their beach holidays online rather than visiting a travel agency.
As the online travel agency market is relatively saturated, On the Beach wanted their brand to cut through the online advertising noise, so therefore required a message and creative that accurately reflected their vibrant brand and personality.
Working closely with On the Beach, we injected creativity to produce a fresh angle on email and online advertising banners. We created a range of concepts that were unique enough to stand out from the competition, while also containing their ATOL protected messaging to drive online bookings.
We created an email template that was made up of flexible components so On the Beach could build on their end-to-end marketing communications from one consistent template. 80 different email component combinations were produced, all featuring vibrant design and standout messaging, alongside continued email marketing support. This allowed On the Beach’s internal teams to take their components and apply a consistent style to all of their emails across the board.
The online advertising banners we created came in 100s of different formats and specifications, allowing their internal teams to use them on multiple platforms to broaden their reach and maintain consistency across their brand. This essentially built up trust between On the Beach and their customers, enticing them to book with confidence.
On the Beach now has a variety of email and online banner advertisements that accurately portray the vibrancy of the brand. What’s more, this has helped drive sales of online holiday bookings, so customers can use On the Beach with confidence.
