With the highly anticipated John Lewis Christmas ad launching and Women’s Aid raising awareness in an unlikely way, November was bursting with creative and festive campaigns.
Join us as we take a closer look at a mix of our favourite and stand-out industry work launched this month in our latest Good Stuff Round-up…
John Lewis celebrates magical moments with its Christmas ad
Every year, the nation awaits the John Lewis Christmas adverts to lift their spirits. This Christmas, the advert, ‘Unexpected Guest’ follows the journey of an unlikely friendship between a young boy and a space traveller.
The ad shows the friendship developing as Nathan, the young boy, introduces the space traveller to his family’s festive traditions by bringing them to life in the woods. From decorating a tree with lights and celebrating the eating traditions to gifting her with his Christmas jumper, the magic of Christmas is seen through the eyes of someone who has never experienced it before.
There are always high expectations for John Lewis to top each Christmas advert, and with another poignant one bringing joy to our screens this winter, they have definitely fulfilled the assignment.
Women’s Aid highlights the impact of coercive control in ‘Spot The Abuse’ gameshow
To mark the International Day for the Elimination of Violence against Women, domestic abuse charity, Women’s Aid have taken a unique but thought-provoking approach to raise awareness.
The advert introduces us to a bright and brash quiz show called ‘Spot The Abuse’, featuring three female contestants. Held in front of a studio audience, the women are asked questions about relationships by the host, giving the answers of domestic abuse sufferers.
The aim of the campaign is to educate people about the signs of coercive control that might be hard to spot using the format of a TV game show. Although it’s not entertaining, it’s certainly powerful with the message, ‘what your partner says is normal, might not be.’
It’s an unforgettable campaign and one that will stay with us.
Prime Video sparks an unlikely friendship in Christmas ad debut
For the first time, Prime Video separated from Amazon in its Christmas ad debut. As part of the ‘Every Smile Tells a Story’ campaign, Prime Video introduces a hyena who befriends zookeeper, Carl.
The tale begins with Hattie the hyena getting hooked on TV shows that Carl has been watching in the zoo. After getting cast aside by the others, Hattie is drawn to Carl who is also looking for a TV buddy.
As the story continues, the two spark up a friendship that sees them living together, binge-watching Prime Video, and wreaking havoc in the local town.
This campaign really celebrates the power of smiling and how joy can be found in the most unlikely friendships.
ITV brings I’m A Celebrity to life through Fortnite Creative
As the new series of I’m A Celebrity…Get Me Out Of Here! gets underway, ITV has teamed up with John Lewis & Partners to bring a Fortnite Creative to life.
The John Lewis-branded experience sees the set of the iconic castle recreated on Fortnite’s metaverse, giving players the chance to take on their very own Castle Coin Challenge and camp trials each week.
As the weeks go on, the game will coincide with the show, with plans to drop John Lewis-inspired festive games on the castle’s map, as well as the addition of Kiosk Cledwyn’s Ye Olde Shop. Here, players can stock up on supplies and power up their virtual camp’s Christmas lights.
This is such an innovative idea and a great way to get fans of the show involved. ITV have done it again!
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from December.
Image source: 1.) www.thedrum.com 2.) www.johnlewispartnership.co.uk 3.) www.marcommnews.com 4.) www.thedrum.com 5.) www.itv.com